50 Random Digital Marketing Statistics

50 Random Digital Marketing Statistics

As we near the end of another year and look forward to another, we wanted to share some eye-opening digital marketing stats with you. As companies consider where to put marketing and advertising dollars next year, one thing is clear — digital marketing and digital advertising needs to be a large part of that budget. But don’t take our word for it, let the numbers do the talking.

Local SEO Stats:

  • Google owns 65-70% of the search engine market share
  • Over 60% Of Consumers Have Used Local Information in Ads To Make A Decision
  • 70-80% of users ignore the paid ads to focus in on the organic resluts
  • 18% Of Local Searches On Mobile Devices Lead to Sales Within One Day
  • 75% of users never scroll past the first page of search results

Social Media Marketing Stats:

  • 56% of Americans have a profile on a social networking site
  • Only 33% of Americans have ever followed a brand in social media
  • 74% of Americans are unfamiliar with the concept of checking in to a location via mobile device
  • If a post contains more than 1,500 words, on average, it receives 68.1% more tweets and 22.6% more Likes on Facebook compared to a post that contains less than 1,500 words.
  • 22% of Americans use social networking sites several times per day

Facebook Paid Ads:

  • Facebook accounts for over 9% of the total digital ad spending and 18% of the global mobile advertising
  • Facebook ad revenue has reached an all-time high of $12 billion
  • 92% of social marketers are using Facebook as a mode of advertising
  • More than 30 million businesses have an active fan page on Facebook to bring in more customers
  • 1.5 million total businesses spend money on Facebook advertising

Twitter Paid Ads:

  • 80% of US marketing agencies are now using promoted tweets to grow business
  • The average cost per impression (CPM) is $3.50, which is set at a higher cost than the competing Facebook platform
  • 81% of Twitter’s advertising revenue comes from mobile ads
  • While Twitter experiences a higher CTR than Facebook, the revenue per visitor is only $0.44 compared to Facebook’s $ 0.93
  • Twitter penetration rates in the USA stand at 27.9% of all social networks users, 19.2% of internet users and 15.2% of the total population

Google AdWords Stats:

  • Number of sites that are part of the Google Ad Display Network: Over 1 million
  • YouTube (a section of Google Ad Display Network) has a monthly viewership equivalent to roughly 10 Super Bowl audiences
  • There are at least 300,000 mobile apps currently serving Google Mobile Ads
  • 33% of all Google search clicks are generated through mobile
  • At least 95% of Google’s total revenue comes from advertising

Online Reviews Stats:

  • 88% have read reviews to determine the quality of a local business
  • 73% of consumers say positive customer reviews make them trust a business more
  • Only 12% of consumers said they take no notice of online reviews
  • 79% of consumers trust online reviews as much as personal recommendations
  • 39% of online users read reviews on a daily basis

Mobile Website Stats:

  • Mobile digital media time in the US is now significantly higher at 51% compared to desktop which is sitting at 42%
  • In 2015, mobile ad spending accounts for 49% of digital ad spending
  • 48% start on search engines when looking for a product
  • 89% of time spent on media is spent looking through mobile apps
  • The average adult spends 2.8 hours a day on mobile websites

Retargeting Ads Stats:

  • 68% of marketing agencies and 49% of brands are moving dollars from traditional display advertising and re-targeting
  • 67% of online advertisers are now using Facebook’s FBX exchange for re-targeting
  • Forty-six percent of search engine marketing professionals believe re-targeting is the most underused online marketing technology.
  • With re-targeting, only 8% of online shoppers returned to their shopping carts
  • One in five marketers now has a dedicated budget for re-targeting

Online Buyer Demographics:

  • 78% of the U.S. population age 15 and above will buy online
  • Seventy-two percent of Millennials research and shop their options online before going to a store or the mall.
  • One in four mobile shoppers in the U.S. is over the age of 55
  • 55% of e-commerce shoppers in the U.S. live in households with incomes above $75,000
  • Ages 18-34 spend around $2,000 annually on e-commerce

2016 Business to Business Stats:

  • 61% of the most effective B2B marketers meet daily or weekly
  • Number of marketers with a documented strategy actually decreased from 35 to 32 percent
  • B2B brands using visuals and illustrations jumped from 69 to 76 percent over the years
  • Only 76 percent of B2Cs use content marketing
  • Only 28 percent of marketers have an editorial mission statement

Let’s talk about your digital marketing plan for 2016. Click here to contact us or call (856) 520-8218.

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