Thinking about building an App? There is an App Approval Process.

Thinking about building an App? There is an App Approval Process.

The app approval process for the iOS app store, for Apple devices, and the Google Play store, for Android devices, is entirely different. First, let’s take a look at the process and what is involved in submitting an app for approval for an Android device.

The Google Play store app approval process is automated, and it is as open as the Android platform. New apps appear in the store hours after their integrity has been approved. This approval process simply makes sure that they are not malicious apps, as well as insuring that they are not an identical or copycat of an existing application. Google relies on their internal Google Play community to mark apps as malicious, and they will then take action against said app, and have it removed from the ‘available to download’ list. This is great for developers, as they can basically get anything on the Play store and go live, and use the community as beta testers to fine tune their application with real world feedback. However, it is not as great for the consumer, who ultimately may be getting an inferior or unfinished product.

Apple does things a little differently. Apple has installed a rigorous, timely process to make sure that any app that gets through its approval process is definitely a finished product, and is ready to be used. Apple also has an automated testing for incoming apps, but they do employ reviewers who manually test the apps for functionality and features, as well as the use of the app and the user interface. There are many app developmental products available to make sure that all your code configurations are correct, and ensure that you don’t get your app rejected from an automated mistake. You also must be sure that the app doesn’t violate the Apple User Interface Guidelines. This is a set of rules to ensure that your app is up to the stringent standards set forth by Apple. This set of guidelines can mean the difference between your app being approved right away, or it being rejected summarily.

The User Interface Guidelines focus on deference, clarity, and depth. It is simply there to help highlight the user’s experience when interacting with your app. Things like incorporating motion, color, the way your app appears on the screen, etc. This testing is stringent because it has to be, as everything available on the iOS app store is noted to have passed Apples guidelines, and be ready to use from the start. They frown on beta testing of an app while it is available on their App store.

Some other simple things that will not allow your app to be on the Apple iOS app store would be a loading time over 10 seconds, the app being an unmanageable size, downloading of user data that is stored in the iCloud, and anything that can interrupt the user experience.

As you can see, there are many different criteria for getting an app on the Apple App store, and not as many on the Google Play store. The bottom line is to make an app that users want, and the rest will take care of itself.

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