Author Archive for Adam Weaver

  • The Buyer’s Journey: MoviePass’ User Retention Trouble

    Although I canceled my MoviePass subscription before the tidal wave of changes to their user agreement, I continued to keep my eye on the aftermath of its wake. The importance of a strong relationship between consumers and their chosen service providers could not be understated, and the inept marketing retention of the MoviePass service is an excellent case study of this. The key here is that people choose who they’re going to give their business to and do so with the understanding that they know what they’re paying for before they make their purchase decision. When companies like MoviePass repeatedly redraw…

    Adam Weaver - August 16, 2018

  • Tip Tuesday: Buck Stale Trends for Innovation in Web Design

    If you run a search for “the top design trends of [insert any year here],” you’ll be unsurprised to learn that each year has its own distinct look and feel to it. Don’t Just Play Follow the Leader In web design, this is especially true since the internet is a highly competitive space where boundaries are constantly being probed and adjusted to give new sites the appearance of something fresh and exciting. The ability to share ideas globally through the internet has accelerated the process of digital art movements in all directions, and the pieces of web design that stick…

    Adam Weaver - August 29, 2017

  • Be Bold: Don’t Be Afraid to Post Content Below the Fold

    The fold, which originally referred to the upper half of a newspaper, has held influence over digital spaces as well and follows the same line of analysis as it applies in traditional print. The idea is that 80 percent of users’ attention is focused above the fold. That’s a bold claim that was very well supported when it was first brought out by Jakob Nielson, who holds a Ph.D. in human-computer interaction. Because of this it is often cited and is held in the forefront of many web designers’ minds as they approach a new project. The problem with holding…

    Adam Weaver - July 11, 2017

  • Tip Tuesday: Why Your Designer and Developer May Be One-and-the-Same

    Today’s websites are very different from websites created 10 years ago. As the webs becomes more crowded and competitive, creativity is becoming just as important to conversions as functionality and user experience are. As digital trends change and morph into emerging strategies, so too do the businesses at the forefront of those trends. Business and design trends are both governed by a measure of Darwinism. The things we design enter into a feedback loop where efficiency and effectiveness decide what stays and what goes. What works, stays, and what doesn’t will be replaced with something better, until that too is…

    Adam Weaver - May 02, 2017

  • Web Design Trends to Look for In 2017

    Each Friday, the Commexis blog features a post from one of our experts about a trending topic in digital marketing. This week, Adam Weaver, our talented designer and developer gives us his web design trends to look for in 2017.

    Adam Weaver - January 27, 2017