Author Archive for Commexis Staff

  • Apple and Ikea Officially Ignite the Augmented Reality Wars

    One of the centerpieces of Apple’s Keynote presentation last Tuesday (besides the iPhone X) was a push towards more Augmented Reality (AR)-enriched experiences. Interested developers can use the Cupertino, California-based company’s ARKit to blend real-world objects with virtual elements, displayed on their phone screens. Considering the millions of iOS users in the United States alone, what Apple has effectively done is make the technology available to a larger mass of people, whether as a creator or an end-user. Google, perhaps as a response, released ARCore, an AR development toolkit for the Android. Still, the search-engine giant has a mountain to…

    Commexis Staff - September 15, 2017

  • Tip Tuesday: 4 Tips for Brainstorming Content Marketing Campaigns

    A good content strategy starts with a good concept meeting. In fact, how well a brainstorming session goes can define how well the content marketing campaign develops. This is because most of the big ideas that are used to guide the smaller efforts in everyday writing and strategy for a campaign most often come from the first few times a team discusses a new project. When the big idea doesn’t come out of those first discussions, it can lead to more drawn-out and painful creative process. It can seem whether a brainstorming meeting goes well comes down to the luck…

    Commexis Staff - September 05, 2017

  • Commexis Cast Daily – Aug. 30, 2017: Advertisers Worry As Chrome’s Ad Blocker Update Looms on the Horizon

    Today’s Commexis Cast discusses a report by Digiday’s Lucia Moses on Google Chrome’s built-in ad blocking update, what worries some marketers, and what you can expect. Plus, Len comments on AdWeek’s George Slefo’s article on Yelp’s new partnership with data management platform Live Ramp, as Yelp hopes their ad sales for the platform grow. Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Lead Digital & Creative Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

    Commexis Staff - August 30, 2017

  • How Storytelling in the Golden Age of Advertising Still Influences the Digital Age

    If you’ve ever taken a writing class, you’re familiar with the phrase “show don’t tell.” This is one of those old sayings that hammers home the need for a writer, a good writer, to make his audience experience what is written instead of just reading it. All good writing makes use of this rule, whether it’s a script, short story, novel, poem or even ad copy. The writer doesn’t just tell a story, he reveals it and lets the reader experience it. This type of storytelling is integral to the future of marketing in the digital age. Some History from…

    Commexis Staff - August 18, 2017

  • Tip Tuesday: HED Memorable Photos in a Few Clicks

    Regardless of your capabilities behind a camera, any image that you take can benefit from a little enhancement—maybe an extra hit of sharpness or a boost in color. You have a plethora of filters for those that you take with your iPhone or Android (Instagram alone has at least two dozen and counting). While there’s Photoshop for budding photo-editors who prefer to work on a desktop, you need to have some understanding of the different adjustment tools in order to make drastic—and eye-catching—artwork. Google’s Nik Collection, with its suite of photo-editing plug-ins, actually pre-dates the filters available for free on…

    Commexis Staff - August 08, 2017