Author Archive for Phillip Brooks

  • Last Week in Digital Marketing News – Sep. 25, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Uber Sues Mobile Agency Alleging Ad Fraud by Suzanne Vranica and Alexandra Bruell via WSJ.com Sept. 19, 2017 Uber Technologies Inc. has filed a lawsuit against Fetch Media Ltd., a mobile ad…

    Phillip Brooks - September 25, 2017

  • Last Week in Digital Marketing News – Sep. 18, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Martech Now A $34B Industry, Represents 16% Of Marketing Budgets by Joe Mandese via MediaPost.com Sep. 12, 2017 A report by London-based agency WARC, which is based on a survey conducted by…

    Phillip Brooks - September 18, 2017

  • Last Week in Digital Marketing News – Sep. 11, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Scandal Prompts FTC to Crack Down on Social Media Influencers by Kellen Beck via Mashable.com Sep. 8, 2017 The FTC updated their Endorsement Guides on Thursday to reflect their more defined stance…

    Phillip Brooks - September 11, 2017

  • Last Week in Digital Marketing News – August 28, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. The Washington Post Brings Artificial Intelligence to its Native Ads by Lucia Moses via Digiday.com Aug. 23, 2017 “Publishers are running into a wall with so-called native ads. Once seen as the…

    Phillip Brooks - August 28, 2017

  • Commexis Cast Daily – Aug. 25, 2017: 50% of Overall Digital Media Time is Spent on 5 Apps

    Today’s Commexis Cast discusses an article from Marketingland by Greg Sterling in which he analyzes data from Comscore’s US Mobile App Report and finds that 50 percent of digital media time is split between five apps. What does this mean for marketers? Len and Phillip will tell you! Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

    Phillip Brooks - August 25, 2017

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