AI Field Notes – Issue No. 1

Everyone’s Automating. Almost No One’s Thinking.

By Len Ward, Managing Partner & Head of AI at Commexis

March 22, 2025

Welcome to AI Field Notes — a weekly dispatch from the frontlines of AI, business transformation, and marketing strategy. Each Saturday, I’ll share what I’m seeing, building, and learning inside the companies adopting AI the right way.

No hype. No fluff. Just signal.

This Week’s Observation

The market is filled with noise right now.

AI tools are everywhere. Everyone wants faster blogs, quicker emails, automated recaps.

Speed is the obsession.

But here’s what I’m noticing that most are missing:

AI isn’t just about doing things faster. It’s about thinking better.

At Commexis, we’re building GPTs that don’t just write—they reason.

We train AI models on our clients’ data, their strategy, their goals, and the world around them.

These GPTs act like intelligent team members—not assistants.

They help answer:

• What should we prioritize this quarter?
• Where’s the highest ROI in our funnel?
• Which offers are working—and which ones aren’t?

The shift we’re watching is subtle—but it’s everything.

What This Means for Business Leaders

If your company is only using AI to automate tasks, you’re already behind.

The real value is using AI to:

• Drive strategy
• Analyze patterns
• Generate insights
• Power intelligent decisions

That’s where the competitive edge is going.

Most businesses are building AI as a tool.

The smart ones are building it as infrastructure.

Bonus: What We’re Building

We’re currently training Marketing Brain GPTs for clients—custom AI systems that act like virtual CMOs.

These GPTs:

• Create marketing strategies
• Write content calendars
• Analyze performance
• Suggest offers and creative direction
• Report back with recommendations

They’re not replacing marketers. They’re leveling them up.

One Quote to Remember

“The winners won’t be the fastest. They’ll be the ones who build the smartest systems.”

Want this weekly?

We’ll be rolling out email delivery soon. For now, check back here every Saturday—or get in touch to see how we’re building GPTs for real business use.