AI Field Notes – Issue No. 15

Prep Your Content for the LLM World

LLMs like ChatGPT and Gemini are already crawling your public-facing content and serving it back to customers in their responses.

If your content is outdated, irrelevant, or wrong, that’s the version of you showing up in someone’s AI-powered search.

The fix is simple but urgent:

1. Take inventory of your website, blogs, and assets.
2. Run them through ChatGPT or Gemini. Ask: “Does this answer my customer’s questions today?”
3. If it doesn’t — update it or prune it.

This isn’t just content hygiene. It’s survival in a world where LLMs are the new distribution channel.

What Business Leaders Can Learn from Alex Karp

At AIPCon 8, Palantir CEO Alex Karp made a critical point:

“An LLM is a raw material that has to be processed.”

For business owners, the message is simple: raw AI won’t save you.

• LLMs are powerful, but unreliable without refinement.
• You need structure, oversight, and systems that filter outputs into something useful.
• The companies that win aren’t the ones “using ChatGPT.” They’re the ones building workflows that make it dependable.

Don’t adopt AI as a magic trick. Engineer it as infrastructure.

Stop Sleeping on ChatGPT: AI Shopping Is Already Here

While businesses debate the risks of AI, consumers have already voted with their wallets.

A new Wildfire Systems report shows:

• 61% of consumers now use generative AI to shop — triple last year.
• 54% use it to compare prices.
• 41% use it to find deals.
• 86% would adopt an AI shopping agent if it consistently saved them money.

Consumers aren’t using ChatGPT for novelty. They’re using it for necessity. Inflation and price sensitivity are forcing adoption.

This is the wake-up call:

• ChatGPT is not a “nice-to-have.” It’s becoming the default interface for consumer decision-making.
• Your website must do more than look pretty. It has to solve problems, anticipate needs, and help people save money or time — or risk irrelevance.

This Week’s Move

• Begin your content audit. Outdated messaging is actively hurting you.

Reframe your AI strategy: it’s not about “having AI.” It’s about making AI useful and trustworthy for your customers.