Category: Field Notes

In this issue: Deep Research, Custom CRMs, and the Coming Agent Layer.

What I’m seeing right now: most of your employees are using ChatGPT.

The number one question I’m getting right now—whether from clients, podcasts, or family—is about jobs and AI.

Meta is reportedly in talks with Google to use its Gemini AI models for ad targeting. But Apple’s privacy changes and the AI revolution ...

Google is trying to control its ecosystem, AI habits are controlling expectations, and businesses are struggling to control their place in a shopper journey ...

Prep Your Content for the LLM World. LLMs like ChatGPT and Gemini are already crawling your public-facing content and serving it back to customers ...

The Website is No Longer a Store—It’s a Tool. Web traffic is shifting. Impressions are up, clicks are down. It is called The Great ...

What we’re seeing, thinking, and building in the AI x Marketing trenches.

The Unseen Shift: GPT Adoption, the Death of Organic Search, and the New Edge