Field Notes

Prep Your Content for the LLM World. LLMs like ChatGPT and Gemini are already crawling your public-facing content and serving...

The Website is No Longer a Store—It’s a Tool. Web traffic is shifting. Impressions are up, clicks are down. It...

What we're seeing, thinking, and building in the AI x Marketing trenches.

The Unseen Shift: GPT Adoption, the Death of Organic Search, and the New Edge

As ChatGPT and other AI platforms become primary sources of information, the old model of “driving traffic to your website”...

If you’re just getting into AI—or even a year into the journey—here’s the hard truth: AI isn’t just about speed....

AI isn’t just a trend—it’s a full-scale industrial revolution reshaping jobs, marketing, and search itself. Those who cling to outdated...

The amount of AI chatter out there right now is borderline absurd—new tools, Twitter threads, miracle prompts, overnight “AI strategists.”...

A recent Wall Street Journal article made the shift crystal clear: AI is reconfiguring how people discover and shop. Instead...