Len Ward guests on the Sean Warren Koole podcast to talk how AI is changing marketing

In this Sean Warren Koole podcast episode, Len Ward from Commexis breaks down how AI is changing marketing.

We talk about why CAC and LTV matter more than ROAS, and how to move from searching for answers to getting instant solutions with AI. You’ll hear how to budget for AI, get your data ready, and use chatbots to help your business. We also look at Google vs. ChatGPT, wearables, privacy, and share simple ways to lower your acquisition costs and increase LTV. You’ll get real examples, step-by-step tips for using AI tools, and clear advice to avoid common ROAS mistakes as marketing keeps changing.