• Google is No Longer the King of B2B Marketing

    Probably one of the biggest mistakes we see with B2B companies is their over-reliance on Google for their marketing goals. It is presumed that Google is where you’ll actually make a splash and gain the biggest visibility in the digital space. That’s partially true, but depending on your business, your industry, and your goals, if you over-invest with Google, you may be missing out on some critical opportunities on other platforms that could actually provide better returns for your business. The market is changing. And with it, B2B marketing is getting more and more competitive. In fact: 77% of B2B…

    Commexis Staff - April 07, 2016

  • The Brutal Truth About SEO for Lawyers

    We’re about to deliver some harsh truth. We apologize in advance. It’s going to hurt a little, but let’s just rip off the proverbial Band-Aid and get it over with. Are you ready? If you’re a lawyer in the Philadelphia area, relying solely on organic traffic and SEO is not going to win your market. Ouch. That stung a bit, didn’t it? But at least the hard part is over. Now the healing begins. Legal terminology represents some of the most hotly contested “territory” on all of the search engines. With cost-per-click traffic for those terms regularly among the highest-priced…

    Commexis Staff - April 04, 2016

  • Keeping Up With Google’s Adwords & Compare Tool Changes

    Every so often, Google goes ahead and updates its Search Engine Preferences to an extent that is newsworthy. Last April, it was its SEO update for responsive websites. This past week, it was a two-fold change in both the prime ad real estate on the top SERP pages, and the end of Google’s compare tools program – both of which could have a pretty significant effect on the marketing space. Let’s talk about what these changes mean to advertisers, and how you should alter your Google strategy to go smoothly with the changes so you’re not wasting any valuable marketing…

    Commexis Staff - February 29, 2016

  • Trends in Website Design in 2016

    It may seem comical to remember the websites of yesterday with their flashy neon lettering and purely textual interfaces when compared to today’s sophisticated designs. Website designs are an ever-evolving cultural phenomena that are impacted not only by the advances in technology, but also in consumer tastes and reactions to said designs. As smartphones and mobile device searches have expanded, so have changes in website design so that they accommodate smaller screens and different user responses. For now, current designs focus on the layout and the user experience based on the design. Here are some trends we’re seeing in web…

    Commexis Staff - February 16, 2016

  • 7 Components of Good Branding

    A company’s branding is one of the most important components of their marketing strategies. Without a good, strong brand, the company is less likely to find the success they are hoping for, and more likely to struggle to build lasting, reliable relationships with their clients and customers. If you find that your company’s brand is not as specific as it should be for achieving the success you want, it’s time to rethink your strategy. Before you can begin deciding what colors to use or how your logo should look, you need to get to the basis of why you’re doing…

    Commexis Staff - February 11, 2016

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