• Organic vs Paid: Each Needs to Play a Role in Your Social Media Strategy

    As we all know by now, social media can be an effective and strategic way to build and reach customers, grow your brand and influence decision making. This is not just a fact for consumer based companies. In fact, per a recent report, more than 84 percent of U.S. B2B businesses named social media as a marketing tactic they used to acquire new customers, following just behind email marketing. Furthermore, as seen in the graph below, social networks including Facebook, LinkedIn and Twitter have become major news sources for B2B marketers, making it essential for your business to be using these…

    Commexis Staff - March 21, 2017

  • Last Week in Digital Marketing News – Mar. 20, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - March 20, 2017

  • Meet ‘Fred,’ the Latest Google Algorithm Update

    When the SEO community starts buzzing about seeing major ranking changes for their clients, odds are Google is up to something. It seems that Google has made another Google algorithm update that is being dubbed “Fred” by the SEO community, though Google themselves have neither confirmed nor denied that this update has occurred. Still, SEOs are reporting seeing both positive and negative changes in their rankings, which usually suggests a major update. This latest algorithm update seems to be focused on link quality. High quality links may have been rewarded by the update, while lower quality links and spam links…

    Amy Leach - March 14, 2017

  • Last Week in Digital Marketing News – Mar. 13, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - March 13, 2017

  • Email Marketing Isn’t Dead, So Why Do We Keep Arguing About It?

    Each Friday, the Commexis blog features a post from one of our experts about a trending topic in digital marketing. This week, Phillip Brooks, our digital and creative strategist talks about the absurdity of declaring email dead. Have you ever argued with someone over a topic about which you both feel passionately? If you’re active on social media, odds are you have (especially in the past few months!) There’s a much-maligned technique in debating called a straw man argument, where one of the participants uses false logic to refute a belief that the other party doesn’t actually hold. This phantom…

    Phillip Brooks - March 10, 2017

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