• How a Consumer Buys a New Car in 2016: A User Journey

    The process of buying a car has changed dramatically in the past decade. Ten years ago, it used to involve several weeks of visits to dealerships and test driving multiple cars. According to CRM magazine, however, consumers visit less than two dealerships before making a final purchase. A decade ago, they would have visited at least four dealerships. The user journey has been condensed and consumers are using different pathways to their new vehicle purchase. Take a look at how a customer buys a new car from beginning-to-end. Today’s path-to-purchase may surprise even the most seasoned auto sales professional. Today’s…

    Phillip Brooks - October 21, 2016

  • Last Week In Digital In 90 Seconds – October 17th 2016

    – Amazon is opening new brick-and-mortar stores with curbside pickup:  This will be an issue for local stores. Get out in front of this and look into app technology that can take orders and make it easier on your customers. This is a big deal for e-commerce. – https://goo.gl/6Nf5ci   – Salesforce has officially walked away from buying Twitter, and it looks like there are no potential bidders left. (Although, we all know that with the stock price getting this low, someone will be taking a look at Twitter.) From a B2B advertising perspective, Twitter is a great vehicle to use…

    Commexis Staff - October 17, 2016

  • Do You REALLY Own Your Website? How Not To Get Scammed.

    One of the most common issues we see potential clients dealing with are ownership disputes about their website assets—raising the question: “Do you really own your website?” It’s unfortunately a fact-of-life that not all of the people in our industry are committed to providing services ethically and responsibly. An uneducated consumer can find themselves in a real pickle if they don’t do their homework about the agency with which they choose to work. The Commexis team has decades of experience in SEO (Search Engine Optimization) and digital marketing. Some of us come from the agency world, others in-house, and still…

    Phillip Brooks - October 13, 2016

  • Facebook Retargeting – The Product & The Stats You Need To Know

    So you’ve got your marketing funnel all set up. You’ve got your feelers out on Facebook, Twitter, LinkedIn, and all the other likely spots. You’ve done all the work of optimizing your ads for click through, maximizing your visitors, and minimizing your bounce rate. You’ve got email addresses trickling into your mailing list. You’ve done everything you can think of, and you’ve done it well. Your ads couldn’t be any more targeted if you painted a great big bulls-eye on them, and your click through couldn’t be any better if you had someone standing behind your audience’s shoulders with a…

    Commexis Staff - August 16, 2016

  • Want In On The Snapchat Trend? Confused On How To Use It? – Snapchat 101

    If you’re part of the social media world, you know that one of the fastest growing programs today is Snapchat. Designed to provide an easy format for talking with friends, the program has still proven to be a bit challenging for many. If you’re one who wants to learn how to use this popular program but still needs a little direction, here is a simple Snapchat 101 to get you communicating with your friends in no time.   To understand Snapchat, you need to first understand the language. The term Snap means sending either a picture or a video to…

    Commexis Staff - August 11, 2016

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