• SEO and Social Media: Go Together Like Peanut Butter and Jelly

    This blog article was written by Marilyn Moran, our Director of Search Engine Optimization. OK, I know the subject line is hokey, but it probably got your attention. And that’s the last food reference I will make for the rest of the post, I promise. Anyways, I can’t believe that I want to write this article. I feel like I have written this article so many times before. Yet, I feel compelled to say again what I have always felt in my gut to be the state of digital marketing today. And in 2016 — it’s even more painfully obvious….

    Commexis Staff - January 26, 2016

  • Are You Boring Your Potential Customers?

    In our previous blog articles, we explored why you should use your email list and how you can get  the most out of your email marketing strategy. In the final installment of our email marketing blog article series, we explore how you can more of those people to open up your newsletters. Are you having trouble gaining traction from your newsletter? Do you feel like it’s going straight into your subscriber’s junk box? It’s possible. The good news is that you’re not alone. And the other good news is that there’s a way to fix it. Newsletters can be tricky…

    Commexis Staff - January 19, 2016

  • 10 Ways to Make the Most of your Email Marketing

    Are you trying to understand how to make your email marketing more effective? In our last post, we discussed how important it is to utilize your email marketing lists, but now it’s time to really get into the thick of how to get the most out of your email strategy. There are right ways and wrong ways to do it, and just a few tweaks here and there can lead to an increase (or decrease!) in conversion rates. If you’re going all-in on your email marketing campaign, then take a look at these 10 ways you can make your campaign…

    Commexis Staff - January 15, 2016

  • Not Using your Email List? Maybe it’s Time to Rethink That

    Whether you’ve just bought a new email list or you’ve been sitting on one for a while, it’s important to make sure that you’re getting the most out of your investment. Marketing experts have a lot of differing views about the usefulness of email lists and the best way to utilize them. But if your New Year’s Resolution is to make the most out of your marketing budget, then you should make it a priority to engage your potential customer base through an extensive email list in 2016. If you let it sit dormant, you’re potentially losing both customers and…

    Commexis Staff - January 13, 2016

  • Digital Ad Spending Stats of 2016

    Big news everyone! For the first time in history, digital ad spending will become the largest branch of advertisement spending in 2016. And honestly, it’s about time – this trend has been building for years, and now it seems that we have finally reached the tipping point with the right combination of technology and media influence. This means that the majority of your advertising – if it isn’t there already – should be digital. Let’s take a look at what the forecasted spending trends are for 2016, and where your company should fall next year. If you’re planning your 2016…

    Commexis Staff - December 03, 2015

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