The Top 10 Questions I’m Asked About AI

AI is the shift that everyone’s trying to wrap their heads around.

Whether I’m speaking with CEOs, marketing leaders, or business owners, the same questions come up again and again. Here are the top 10 — along with my unfiltered answers.

1. Will all of our jobs go away?
   Yes and no. Yes, many jobs will be replaced — it’s already happening. But the longer I’ve worked with AI, the more I realize there will always be a need for AI pilot teams or AI flight coordinators. You need human eyes on the system. I don’t know if we’ll ever be 100% comfortable with AI running everything without oversight. We’re years away from that.
2. What’s the best AI model?
   Test them all. Each has its own strengths. At Commexis, we prefer ChatGPT and Gemini, with ChatGPT leading the way. But the real answer is: the best model is the one that works for your workflows and integrates cleanly with your business.
3. Will Google just go away?
   No way. If you’ve read my blogs, you know my take: search & retrieve is under threat, but Google is not disappearing. Their AI products are strong — not just OK, but really, really good. Between YouTube, Waymo, Android, and their ad ecosystem, Google has plenty of assets. The real question: can they successfully monetize the shift from ads in search to ads in AI?
4. Where will AI be in 18 months?
   AI will become the operating system of your life. Work, email, calls, even shopping will run through LLM platforms (ChatGPT, Gemini, etc.). These platforms will only grow in intelligence, becoming the environment where daily work and personal life take place.
5. What is AI the biggest threat to?
   Easy: software and SaaS companies. With vibe coding (AI-assisted coding) improving fast, companies will soon build software customized for their business — instead of reshaping their business to fit someone else’s platform. Everyday users will also build custom apps for daily life. The SaaS model will be disrupted hard.
6. If I could invest in one thing right now, what should it be?
   Simple: gather your assets. Manuals, creative, content, workflows, customer data — all of it. Move it into a central data room (Dropbox is fine). AI learns from what you feed it. If you want AI to work for your business, you need to give it a place to learn about you.
7. Is AI just hype, or will it really change business?
   This is not hype. We’ve seen hype cycles before — dot-com, social, crypto. The difference is AI is already saving costs and driving ROI. The businesses that treat it as a core system (not an add-on) will win. The ones that dismiss it as hype will regret it.
8. How should small businesses start with AI?
   Start small but strategic. Add an AI chatbot to your site, automate repetitive admin tasks, or run your first AI-powered campaign. You don’t need a massive overhaul — you need momentum. Each win builds confidence and compounds ROI.
9. Will AI kill creativity?
   No. It will kill generic creativity. The businesses relying on templates and “me too” creative will struggle. But real strategy, insight, and differentiated branding will matter even more. AI is the tool — but the direction still comes from human intelligence.
10. What’s the biggest mistake I see companies making with AI?
    Treating AI as a shiny object. Buying tools without a plan. Launching pilots without ROI goals. The right way to start: audit your business, map AI to ROI, and build a blueprint. Anything less is just burning time and money.

The Bottom Line

AI is not a passing trend. It’s the next operating system for business and life. The key is asking the right questions — and making sure you’re getting real answers, not hype. Because if you’re not piloting with purpose, you’re falling behind.