Category archive for ‘Audio Advertising’

  • Commexis Cast – July 16, 2018: Brand Safety: Instagram Clarifies Verification Process

    Today’s Commexis Cast discusses Instagram clarifying their verification process for brands and creator hoping to get their blue check-marks following an influx of scams offering verification in exchange for thousands of dollars. David Cohen on Adweek reports that the Facebook owned social media platform is shedding light on it’s verification process to help ensure better transparency with brands and creators. The new form will ask “all accounts that are notable and authentic” for a full name, a list of usernames, and a photo ID to prove their identity. While transparency is at the forefront of this change, the elimination of…

    Matt McGrorty - July 16, 2018

  • Commexis Cast – July 13, 2018: Pandora and Snap Partner, Open Up Potential Marketing Opportunity In Future

    Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential. The new feature was announced last month, and has been released to all iOS users. To use the feature, a user listening to a song on Pandora has to hit the share button, and then the “Share on Snapchat” button. Then, Snapchat will open to a snap themed around the album art of the song. Users can then send the song to a friend who will be able to listen…

    Matt McGrorty - July 13, 2018

  • Commexis Cast – July 6, 2018: YouTube May Be Increasing The Number of Ads On Videos

    Today’s Commexis Cast discusses an anecdotal reports of YouTube’s increase ad serving on longer videos, as well as creators tweaking their content length to better match YouTube’s algorithm. Amy Gesenhues on Marketing Land reported that Dan Shure, SEO consultant and podcast host, found that 6 ads were being served on a 17 minute long YouTube video. The ads consisted of two skippabled pre-roll, two mid-roll ads a third of the way through the video, and two mid-roll ads two-thirds of the way through the video on the Maschine Master’s channel. You can find a link to a video showcasing the…

    Matt McGrorty - July 06, 2018

  • Commexis Cast – July 2, 2018: The Crippling Effect of Slow Page Load Speed

    Today’s Commexis Cast discusses how a slow page load speed can increase bounce rates, hurt conversions, and general dissatisfy and frustrate an end user. Chris LoRusso, svp publisher solutions at Nativo, wrote a fantastic piece on Digiday analyzing an Akamai study on page speed loading. LoRusso reports that the study found, “a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. Meanwhile, while only 9.6 percent of users bounce when encountering an average page load time of 2 seconds, bounce rate skyrockets to 32.3 percent when page load times climb to 7 seconds.” Nativo accounts…

    Matt McGrorty - July 02, 2018

  • Commexis Cast – June 28, 2018: Facebook Battles Patreon with Subscription Group Tests!

    Today’s Commexis Cast discusses Facebook testing subscription based models for groups, allowing users to pay to have access to exclusive content and posts, similar in vein to Patreon. The new feature will allow group admins to create an internal subscription group with prices ranging from $4.99 to $29.99. Group members will be able to see descriptions of the content, as well as the price, to determine if they are interested in subscribing. If a user does, they will be given access to the exclusive content. If a user cancels their subscription, they will still have access to the group until…

    Matt McGrorty - June 28, 2018