Category archive for ‘Audio Advertising’

  • Digital Audio Listening to Beat Non-Digital in 2020 – The Buyer’s Journey 94

    It’s podcast week day 4! Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report. On today’s episode we talk all about that report focusing on digital audio listening. How does it compare to terrestrial and what’s ad spend like? Digital vs Non-Digital eMarketer’s latest report shows that non-digital audio is still the king, but not for much longer. Digital audio will beat non-digital sources by 2020 according to an eMarketer forecast. And much of that is because of streaming audio and podcasts. More than three-quarters of US internet users will listen to digital…

    Matt McGrorty - August 23, 2019

  • Mobile Podcast Listening is On The Rise! – The Buyer’s Journey 92

    It’s podcast week day 2! On today’s episode we talk all about a new study from Adobe Analytics on the rise of mobile podcast listening. What does this mean for podcasters and advertisers? We discuss! A Mobile Future George Nguyen reports on Search Engine Land that podcast mobile app usage has risen 60% since January 2018. That’s according according to a study conducted by Adobe Analytics. Furthermore, podcasting’s growth is expected to continue as 45% of listeners say they will listen to more podcasts in the future. One bombshell finding from the stud is that 25% of current podcast listeners began…

    Matt McGrorty - August 21, 2019

  • Podcasts Now Listenable In Google Search Results – The Buyer’s Journey 91

    It’s podcast week day 1! On today’s episode we talk all about Google’s latest search result update that lets you to listen to your favorite podcasts right in the SERP page. What does this mean for podcasters? We discuss! As Easy As 1, 2, 3 Google’s latest search engine update, as they discuss on their blog, makes finding and listening to podcasts super easy. The example Google uses is if you search for “podcasts about Awkwafina. The search engine will then show you playable episodes in search results right alongside web pages, news, images, and videos. Google says they surface…

    Matt McGrorty - August 20, 2019

  • Commexis Cast – July 16, 2018: Brand Safety: Instagram Clarifies Verification Process

    Today’s Commexis Cast discusses Instagram clarifying their verification process for brands and creator hoping to get their blue check-marks following an influx of scams offering verification in exchange for thousands of dollars. David Cohen on Adweek reports that the Facebook owned social media platform is shedding light on it’s verification process to help ensure better transparency with brands and creators. The new form will ask “all accounts that are notable and authentic” for a full name, a list of usernames, and a photo ID to prove their identity. While transparency is at the forefront of this change, the elimination of…

    Matt McGrorty - July 16, 2018

  • Commexis Cast – July 13, 2018: Pandora and Snap Partner, Open Up Potential Marketing Opportunity In Future

    Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential. The new feature was announced last month, and has been released to all iOS users. To use the feature, a user listening to a song on Pandora has to hit the share button, and then the “Share on Snapchat” button. Then, Snapchat will open to a snap themed around the album art of the song. Users can then send the song to a friend who will be able to listen…

    Matt McGrorty - July 13, 2018