Category archive for ‘Branded Content’

  • Commexis Cast – July 27, 2018: Why Twitter’s Bot Purge Is Great For Marketers

    Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count. Kerry Flynn on Digiday spoke with many media execs who are happy to see Twitter making additional efforts to quell bot accounts on the platform. Twitter initially began looking into their bot problem following a New York Times investigation that found many celebrities and influencers on the platform paying to have bots follow, like, and retweet their accounts and…

    Matt McGrorty - July 27, 2018

  • Commexis Cast – July 25, 2018: Google Giving Marketers More Data, Show Popular Search Keywords

    Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses. Laurie Sullivan reports on Media Post that the Search Analytics API in the search console will also allow users access to 25,000 rows of data per request, which is five times more than the previous 5,000 rows. Google has also released a guide on how to access this data, offering info on the default settings, searching by groups and by properties, and more. Len and I also talked about Google’s history of keeping information…

    Matt McGrorty - July 25, 2018

  • Commexis Cast – July 24, 2018: Amazon Advertising Working Directly With Brands, Bypassing Ad Agencies

    Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture. Shareen Pathak on Digiday has an excellent write-up of the various ways Amazon is working with brands, in particular eCommerce brands, without advertising agency help. Lego in particular has found success with a direct relationship working with Amazon, even having their own landing page. According to Pathak, competitors are not able to advertise there. Pathak spoke with Eric Heller, founder of Wunderman Commerce consultancy Marketplace Ignition, who isn’t particularly worried for advertising agencies. “I’m not sure that everything old isn’t new…

    Matt McGrorty - July 24, 2018

  • Commexis Cast – July 17, 2018: Key Influencer Marketing Concepts At Vidcon

    Today’s Commexis Cast discusses three important influencer marketing concepts discussed at VidCon: trust, authenticity, and creative control. Vidcon, a convention full of panels by creators and brands on how to make influencer marketing more successful, had upwards of 30,000 attendees; some fans eager to meet their favorite creators, some brands looking for marketing potential, and some creators hoping to say hello to viewers and brands. Nicole Bitette on V by Viacom wrote about the panels during the convention, which ran late last month. The event’s keynote featured Brian Solis, the principal analyst of Altimeter Group, who made a point that, as…

    Matt McGrorty - July 17, 2018

  • Commexis Cast Daily – May 04, 2018: Brands Taking Advantage of the eSports Boom!

    Today’s Commexis Cast discusses three brands using eSports sponsorships to create brand awareness and target younger demographics. You may have heard your child’s screams of delight and frustration while playing Overwatch, or saw them with eyes fixed on the screen watching the League of Legends World Championship, or read their tweets about a Fortnite live stream featuring Drake (or, frankly, have seen the Fornite craze in the newspaper). Whether you’ve heard or not, eSports are becoming a massive business and a fantastic opportunity for advertisers and sponsors to get their products and services in front of a large, typically young, audience….

    Matt McGrorty - May 04, 2018