Category archive for ‘Creative’

  • User Experience Is Key for Your Potential Customers in Purchase Stage of the Buyer’s Journey

    No one likes poorly designed websites. They’re often clunky, unresponsive, and generally frustrating. While this description might invoke sites from the 90’s and early aughts, even the most aesthetically pleasing sites can have poor user experience. Poor User Experience In Action Recently, I went for a (well overdue) eye exam. I schedule as many appointments as I can online, and I did the same here. Typically, I expect the scheduling portion of these sites to be the worst. I can vividly remember the frustration and confusion I’ve felt in the past trying to pick my time slot, only to find…

    Matt McGrorty - August 29, 2018

  • Commexis Cast – August 3, 2018: Facebook Launches Playable Ads for App Developers

    Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience.  Ginny Marvin on Marketing Land reports that new ad type was announced by Facebook last Friday at the ChinaJoy gaming convention, and has released globally. Rick Kelley, VP of global gaming at Facebook, said in a statement, “With playable ads, advertisers can now give players a chance to experience a game in Feed before they install it, creating higher intent. And through two additions to our value suite, game developers can more efficiently…

    Matt McGrorty - August 03, 2018

  • #CommexisConvo – Josh Lyons, Social Media Intern!

    Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our new Social Media Intern Josh! He’s a fresh graduate of Temple University looking for full-time employment while interning here, and we’re excited for him to learn all the ins-and-outs of an agency.  Question (Q): What is your morning beverage of choice? Answer (A): As soon as I wake up I need a large glass of cold water and a coffee, light and sweet. Q: What would you name your boat if you had one? A:…

    Matt McGrorty - June 21, 2018

  • #CommexisConvo – Emily Frantz, Account Management Intern!

    Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our new Account Management Intern Emily! She’s a Junior at Boston University, and we’re excited for her to learn all about the ins-and-outs of an agency.  Question (Q): Do you have any pets? If you do, tell me about them. Answer (A): I have two cats, and I’m a little crazy about them to be honest. Their names are Ty and Leo, and my unbiased opinion is that they’re the most entertaining cats on the planet….

    Matt McGrorty - June 14, 2018

  • #CommexisConvo – Rebekah Milsted, Social Media Manager!

    Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our Social Media Manager Rebekah: Question (Q): What’s your morning beverage of choice? Answer (A): An Iced coffee, yes even in the winter time. The flavor depends on the season, especially in the fall. It’s always pumpkin! (Q): What did you think was cool when you were young, but isn’t cool now? Do you hope it has a comeback? (A): I followed most of the 90’s fads. I think one I was most into was cabbage…

    Matt McGrorty - June 06, 2018

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