No one likes poorly designed websites. They’re often clunky, unresponsive, and generally frustrating. While this description might invoke sites from the 90’s and early aughts, even the most aesthetically pleasing sites can have poor user experience. Poor User Experience In Action Recently, I went for a (well overdue) eye exam….
Matt McGrorty - August 29, 2018
Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience. Ginny Marvin on Marketing Land reports that new ad type was announced by Facebook last Friday at the ChinaJoy gaming convention, and…
Matt McGrorty - August 03, 2018
Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our new Social Media Intern Josh! He’s a fresh graduate of Temple University looking for full-time employment while interning here, and we’re excited for him to…
Matt McGrorty - June 21, 2018
Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our new Account Management Intern Emily! She’s a Junior at Boston University, and we’re excited for her to learn all about the ins-and-outs of an agency. …
Matt McGrorty - June 14, 2018
Welcome to #CommexisConvo! Each week we’ll be featuring profiles of the Commexis employees who make your digital marketing campaigns soar! Today we’re speaking with our Social Media Manager Rebekah: Question (Q): What’s your morning beverage of choice? Answer (A): An Iced coffee, yes even in the winter time. The flavor…
Matt McGrorty - June 06, 2018
Today’s Commexis Cast discusses a new study analyzing the brand safety of the top 17 YouTube influencers channels, and found that a majority contain “brand unsafe” content. The study was performed and published by Delmondo, who analyzed the 25 most recent videos from the top 17 YouTube influencers using Uru’s…
Matt McGrorty - March 05, 2018
Today’s Commexis Cast discusses Grant Thorton LLP’s latest survey on digital transformation, and the reasoning P&G’s cuts to their digital ad spend. Digital transformation is the topic of the 2018 and a new survey by Grant Thorton LLP in conjunction with CFO research found that 69% of CFO’s and senior…
Matt McGrorty - March 02, 2018
Today’s Commexis Cast discusses rising pressure for publishers’ branded content margins, and a new study that analyzes the most important facets of branded content according to users. First, Digiday’s Max Willens reports on the ways Facebook’s changes to its algorithm are having an effect on the organic reach of branded-content….
Matt McGrorty - February 22, 2018