Category archive for ‘Application Development’

  • User Experience Is Key for Your Potential Customers in Purchase Stage of the Buyer’s Journey

    No one likes poorly designed websites. They’re often clunky, unresponsive, and generally frustrating. While this description might invoke sites from the 90’s and early aughts, even the most aesthetically pleasing sites can have poor user experience. Poor User Experience In Action Recently, I went for a (well overdue) eye exam. I schedule as many appointments as I can online, and I did the same here. Typically, I expect the scheduling portion of these sites to be the worst. I can vividly remember the frustration and confusion I’ve felt in the past trying to pick my time slot, only to find…

    Matt McGrorty - August 29, 2018

  • Commexis Cast – August 3, 2018: Facebook Launches Playable Ads for App Developers

    Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience.  Ginny Marvin on Marketing Land reports that new ad type was announced by Facebook last Friday at the ChinaJoy gaming convention, and has released globally. Rick Kelley, VP of global gaming at Facebook, said in a statement, “With playable ads, advertisers can now give players a chance to experience a game in Feed before they install it, creating higher intent. And through two additions to our value suite, game developers can more efficiently…

    Matt McGrorty - August 03, 2018

  • Thinking about building an App? There is an App Approval Process.

    The app approval process for the iOS app store, for Apple devices, and the Google Play store, for Android devices, is entirely different. First, let’s take a look at the process and what is involved in submitting an app for approval for an Android device. The Google Play store app approval process is automated, and it is as open as the Android platform. New apps appear in the store hours after their integrity has been approved. This approval process simply makes sure that they are not malicious apps, as well as insuring that they are not an identical or copycat…

    Commexis Staff - March 24, 2014