Category archive for ‘Branding’

  • Commexis Cast Daily – Mar. 05, 2018: New Study Finds YouTube Influencer Videos Are Less Brand Safe Than Expected

    Today’s Commexis Cast discusses a new study analyzing the brand safety of the top 17 YouTube influencers channels, and found that a majority contain “brand unsafe” content. The study was performed and published by Delmondo, who analyzed the 25 most recent videos from the top 17 YouTube influencers using Uru’s Brand Safety API. Each video was given a 1 starting score that would decrease for each strike found against it based five weighted measurements: Unsafe objects and themes such as weapons, drugs, terrorism, and celebrity scandals; Unsafe language such as profanities, misogyny, and hate speech; Paid or sponsored content; Negative…

    Matt McGrorty - March 05, 2018

  • Commexis Cast Daily – Mar. 02, 2018: Digital Transformation and P&G Cuts Their Digital Spend

    Today’s Commexis Cast discusses Grant Thorton LLP’s latest survey on digital transformation, and the reasoning P&G’s cuts to their digital ad spend. Digital transformation is the topic of the 2018 and a new survey by Grant Thorton LLP in conjunction with CFO research found that 69% of CFO’s and senior financial executives plan to increase their spending on digital transformation this year, with four out of 10 increasing by more than 10%. One particular thing of note in the study is the lack of ROI analytics. “Still, the more than 300 CFOs and financial leaders who participated in the survey…

    Matt McGrorty - March 02, 2018

  • Commexis Cast Daily – Feb. 22, 2018: What Consumers Want from Branded Content

    Today’s Commexis Cast discusses rising pressure for publishers’ branded content margins, and a new study that analyzes the most important facets of branded content according to users. First, Digiday’s Max Willens reports on the ways Facebook’s changes to its algorithm are having an effect on the organic reach of branded-content. Suffice to say, it’s going down. And brand’s costs are going up. Willens writes that, “[w]orldwide spend on branded content totaled $5 billion in 2017, according to estimates from branded content distributor Polar, up from $3.6 billion in 2016. But higher prices played a role, too. Over the past two…

    Matt McGrorty - February 22, 2018

  • Commexis Cast Daily – Feb. 21, 2018: Are Google Search Results Too Crowded?

    Today’s Commexis Cast discusses publishers’ worry that Google search results are too front-loaded, causing overcrowding on pages and lowering potential referral traffic. Digiday’s Lucia Moses reported that while publishers have been warming to Google due to their recent changes AMP, ending first-click-free, and the willingness to work with publishers more than Facebook has, there are still some points of contention. No, the problem isn’t Google’s Chrome AdBlocker. Instead, some publishers worry that the amount of information being displayed to consumers is hurting referral traffic. Google has doubled the number of characters allowed in website descriptions to 320, a significant increase in…

    Matt McGrorty - February 21, 2018

  • Commexis Cast Daily – Feb. 20, 2018: Edible Arrangements Sues Google Over Keyword Infringement!

    Today’s Commexis Cast discusses Edible Arrangement’s $209 million lawsuit against Google for alleged trademark infringement and unfair competition. The suit, reported by Greg Sterling on Search Engine Land, focuses on Edible Arrangements claim that when users “search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers.” While Sterling was unable to replicate the search results that Edible Arrangements claims is infringing, I was. Below is a screenshot of my Google Shopping page search, taken around eleven-thirty in the morning (slightly cropped so you don’t have to see my 20+ open show research tabs)….

    Matt McGrorty - February 20, 2018