Category archive for ‘Copywriting’

  • Commexis Cast Daily – Nov. 07, 2017: Are Facebook’s Measurement Errors Eroding Trust in It’s Ad Network?

    Today’s Commexis Cast discusses Facebook’s two latest measurement errors and what that means for your ad dollars, mobile sponsored content read rates, and’s rising popularity with advertisers. MarketingLand’s Tim Peterson breaks down Facebook’s 11th and 12th measurement errors since September 2016. Peterson explains the errors, which involve mobile video ads playing when the user isn’t looking on Facebook’s mobile site, and a similar experience for some slow loading instant articles on Android phones. How much does this hurt Facebook’s credibility? The Cast weighs in. Laurie Sullivan on MediaPost gives numbers on mobile sponsored content’s increased read rates based on…

    Matt McGrorty - November 07, 2017

  • Commexis Cast Daily – Nov. 06, 2017: Branded Content and The Average Cost of a Mobile User

    Today’s Commexis Cast discusses eMarketer’s latest numbers on branded content headlines and the average cost of a mobile app user. Rahul Chadha reports that the clickthrough rate of headlines with 90-99 characters was 0.43% higher than those with fewer letters. How will this effect your content marketing, if at all? Phillip breaks down whether this info is helpful to your campaign or not. Mobile apps are still a hot ticket for many business, and eMarketer’s Rimma Kats explains how much money a company will have to spend to get the users they want. For example, an app install of an…

    Matt McGrorty - November 06, 2017

  • Tip Tuesday: How To Choose Topics and Set Goals for Your Content Marketing Strategy

    A successful content marketing strategy comes down to consistency. Having a uniform strategy starts at the beginning when the marketer is setting goals. These goals should be assigned based on how they fit into the bigger picture. For instance, if you are looking for lead generation, the content should have the goal to get the customer to click through to the contact form or to the point of purchase. Of course, getting a contact or purchase isn’t the only goal that can be set for content. When a company already has a base of customers that visit the social media…

    Commexis Staff - June 27, 2017

  • CommexisCast 05: Choose-Your-Own-Adventure!

    In today’s CommexisCast, the team talks about the stories covered in this week’s Last Week In Digital Marketing for June 19 update as well as the potential advertising implications of the branching narratives in Netflix’s “Choose-Your-Own-Adventure” programming. Let us know your thoughts on these topics and other digital marketing stories in the comments below!

    Phillip Brooks - June 22, 2017

  • Commexis Cast 04: Optimizing Content with The Content Writers

    In today’s Commexis Cast, the Commexis content team discusses the topic, “Who should optimize content: SEOs or content writers?” raised in this article from Stoney DeGuyter. Join Commexis Content Strategist, Phillip Brooks and our team of talented copywriters, Ed Carr, Lauren Wainwright and Louisa Schnaithmann as they discuss: The intersection of SEO and copywriting How those skills complement one another Tools and plugins for copywriters to aid in SEO content General best practices for digital copywriting The evolution of web copy

    Commexis Staff - June 14, 2017