Category archive for ‘Graphic Design’

  • User Experience Is Key for Your Potential Customers in Purchase Stage of the Buyer’s Journey

    No one likes poorly designed websites. They’re often clunky, unresponsive, and generally frustrating. While this description might invoke sites from the 90’s and early aughts, even the most aesthetically pleasing sites can have poor user experience. Poor User Experience In Action Recently, I went for a (well overdue) eye exam. I schedule as many appointments as I can online, and I did the same here. Typically, I expect the scheduling portion of these sites to be the worst. I can vividly remember the frustration and confusion I’ve felt in the past trying to pick my time slot, only to find…

    Matt McGrorty - August 29, 2018

  • Commexis Cast Daily – Jan. 09, 2018: Want Incredible User Engagement? Advertise on…Coloring Book Apps!?

    Today’s Commexis Cast discusses the success of advertising in coloring book apps! From Lionsgate to Kellog’s, brands are getting amazing engagement rates compared to other forms of advertising. Ilyse Leffreing on Digiday reports that “branded coloring books on Recolor” a popular coloring app, “see an average engagement rate of 10 minutes. For comparison, the average engagement rate of a custom interactive ad is 43.7 seconds.” More often than not, these brands are using banner ads that give users video content to watch, followed by additional coloring book pages. If those metrics weren’t enough, many brands are drawn (pun intended) to these…

    Matt McGrorty - January 09, 2018

  • Commexis Case Study: The Penn Center for Innovation’s Commercialization Guide!

    Commexis presents our case study video for the Penn Center for Innovation’s Commercialization Guide. Anthony Finuoli, Commexis’ Vice President of Creative, designed the booklet to help PCI’s inventors have a handy, on-hand solution to their commercialization questions. The Penn Center for Innovation, part of the University of Pennsylvania, has a rich history in the city of Philadelphia. Anthony and our team worked hard to ensure that the commercialization guide reflected Penn’s roots while also meeting their informative needs. For more on our work with the Penn Center for Innovation, check out our Case Studies page.

    Matt McGrorty - October 10, 2017

  • Tip Tuesday: Critical Steps to Effective Logo Design

    While they look like they’re just small images, logos carry a whole lot of meaning–and designing one comes with a whole lot of responsibility. Logos are usually the most recognizable representation of a company or organization. Think of it as the face of the company’s body. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. I thought it would be interesting to provide what I know about logo design in hopes of educating you before walking down the wrong pixel path. How are designers able to…

    Anthony Finuoli - August 22, 2017

  • Be Bold: Don’t Be Afraid to Post Content Below the Fold

    The fold, which originally referred to the upper half of a newspaper, has held influence over digital spaces as well and follows the same line of analysis as it applies in traditional print. The idea is that 80 percent of users’ attention is focused above the fold. That’s a bold claim that was very well supported when it was first brought out by Jakob Nielson, who holds a Ph.D. in human-computer interaction. Because of this it is often cited and is held in the forefront of many web designers’ minds as they approach a new project. The problem with holding…

    Adam Weaver - July 11, 2017