While they look like they’re just small images, logos carry a whole lot of meaning–and designing one comes with a whole lot of responsibility. Logos are usually the most recognizable representation of a company or organization. Think of it as the face of the company’s body. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand. I thought it would be interesting to provide what I know about logo design in hopes of educating you before walking down the wrong pixel path. How are designers able to…

Anthony Finuoli - August 22, 2017

Today’s websites are very different from websites created 10 years ago. As the webs becomes more crowded and competitive, creativity is becoming just as important to conversions as functionality and user experience are. As digital trends change and morph into emerging strategies, so too do the businesses at the forefront of those trends. Business and design trends are both governed by a measure of Darwinism. The things we design enter into a feedback loop where efficiency and effectiveness decide what stays and what goes. What works, stays, and what doesn’t will be replaced with something better, until that too is…

Adam Weaver - May 02, 2017

When we read about large companies spending fortunes to re-brand their companies with a new logo design, we may be absolutely incredulous. After all, the BBC spent $1.5 million on a seemingly simple black-and white logo, and Pepsi’s new logo cost them a staggering $1 million. But are these companies really wasting their money, and how do logos affect the image of companies? As a law firm, should you even care? Logos Create Instant Associations Whether we realize it or not, a logo creates instant psychological associations in the minds of the public. The word ‘logo’ comes from the Greek…

Commexis Staff - October 19, 2015