Category archive for ‘Ecommerce’

  • Commexis Cast – July 25, 2018: Google Giving Marketers More Data, Show Popular Search Keywords

    Today’s Commexis Cast discusses Google’s announcement to show marketers more data in their Google Analytics and Google My Business profiles, including popular search keywords for businesses. Laurie Sullivan reports on Media Post that the Search Analytics API in the search console will also allow users access to 25,000 rows of data per request, which is five times more than the previous 5,000 rows. Google has also released a guide on how to access this data, offering info on the default settings, searching by groups and by properties, and more. Len and I also talked about Google’s history of keeping information…

    Matt McGrorty - July 25, 2018

  • Commexis Cast – July 24, 2018: Amazon Advertising Working Directly With Brands, Bypassing Ad Agencies

    Today’s Commexis Cast discusses Amazon’s advertising working directly with some brands, leaving advertising agencies completely out of the picture. Shareen Pathak on Digiday has an excellent write-up of the various ways Amazon is working with brands, in particular eCommerce brands, without advertising agency help. Lego in particular has found success with a direct relationship working with Amazon, even having their own landing page. According to Pathak, competitors are not able to advertise there. Pathak spoke with Eric Heller, founder of Wunderman Commerce consultancy Marketplace Ignition, who isn’t particularly worried for advertising agencies. “I’m not sure that everything old isn’t new…

    Matt McGrorty - July 24, 2018

  • Commexis Cast – July 13, 2018: Pandora and Snap Partner, Open Up Potential Marketing Opportunity In Future

    Today’s Commexis Cast discusses Pandora and Snap partnering to allow song sharing on Snap’s platform. While it seems like a cool new social feature, there’s a real opportunity for interesting marketing potential. The new feature was announced last month, and has been released to all iOS users. To use the feature, a user listening to a song on Pandora has to hit the share button, and then the “Share on Snapchat” button. Then, Snapchat will open to a snap themed around the album art of the song. Users can then send the song to a friend who will be able to listen…

    Matt McGrorty - July 13, 2018

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast Daily – Apr. 25, 2018: Google Puts a Stop to Review Curation!

    Today’s Commexis Cast discusses Google’s update to their Google My Business guidelines that bans that use of review gating and filtering. Specifically, Google has added this passage: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” So, what do you do now that review gating is out of the question? Respond to your clients and customers openly and honestly. It is no surprise that Google would like to paint a fuller picture of a business listing by making negative reviews available. This gives a fantastic opportunity for your business to come in and “make right”. Not…

    Matt McGrorty - April 25, 2018