Today’s Commexis Cast discusses three brands using eSports sponsorships to create brand awareness and target younger demographics. You may have heard your child’s screams of delight and frustration while playing Overwatch, or saw them with eyes fixed on the screen watching the League of Legends World Championship, or read their tweets about a Fortnite live stream featuring Drake (or, frankly, have seen the Fornite craze in the newspaper). Whether you’ve heard or not, eSports are becoming a massive business and a fantastic opportunity for advertisers and sponsors to get their products and services in front of a large, typically young, audience….

Matt McGrorty - May 04, 2018