Category archive for ‘Google’

  • Digital Audio Listening to Beat Non-Digital in 2020 – The Buyer’s Journey 94

    It’s podcast week day 4! Digital audio listening is slated to beat non-digital by 2020 according to a new eMarketer report. On today’s episode we talk all about that report focusing on digital audio listening. How does it compare to terrestrial and what’s ad spend like? Digital vs Non-Digital eMarketer’s latest report shows that non-digital audio is still the king, but not for much longer. Digital audio will beat non-digital sources by 2020 according to an eMarketer forecast. And much of that is because of streaming audio and podcasts. More than three-quarters of US internet users will listen to digital…

    Matt McGrorty - August 23, 2019

  • Mobile Podcast Listening is On The Rise! – The Buyer’s Journey 92

    It’s podcast week day 2! On today’s episode we talk all about a new study from Adobe Analytics on the rise of mobile podcast listening. What does this mean for podcasters and advertisers? We discuss! A Mobile Future George Nguyen reports on Search Engine Land that podcast mobile app usage has risen 60% since January 2018. That’s according according to a study conducted by Adobe Analytics. Furthermore, podcasting’s growth is expected to continue as 45% of listeners say they will listen to more podcasts in the future. One bombshell finding from the stud is that 25% of current podcast listeners began…

    Matt McGrorty - August 21, 2019

  • Podcasts Now Listenable In Google Search Results – The Buyer’s Journey 91

    It’s podcast week day 1! On today’s episode we talk all about Google’s latest search result update that lets you to listen to your favorite podcasts right in the SERP page. What does this mean for podcasters? We discuss! As Easy As 1, 2, 3 Google’s latest search engine update, as they discuss on their blog, makes finding and listening to podcasts super easy. The example Google uses is if you search for “podcasts about Awkwafina. The search engine will then show you playable episodes in search results right alongside web pages, news, images, and videos. Google says they surface…

    Matt McGrorty - August 20, 2019

  • Google’s Thanksgiving Report Is Here, Say Bye-Bye Traffic Jams!

    There’s a lot of iconography surrounding the Thanksgiving holiday season: orange leaves falling from the trees, pumpkins decorated to look like turkeys, the roast turkey itself with all the fixings, and of course, traffic. And not the web kind. No, I mean good, old-fashioned car traffic. Being bumper-to-bumper with your fellow travelers itching to get to their destination and have a taste of that good, good bird. If you’re like me, bumper-to-bumper traffic is annoying at best and infuriating at worst. Thankfully, Google’s latest Thanksgiving report hopes to ease your blood pressure on the road. Give Me Stuffing or Give…

    Matt McGrorty - November 20, 2018

  • Data Privacy Worries: Google and Mastercard’s Data Tracking Deal

    On today’s Commexis Cast we talk about a recent Bloomberg report on a “secret” deal between Mastercard and Google that allowed Google to buy access to credit card purchase information. Google’s goal is to use this information to better track online advertisements that lead to offline transactions. However, news of the deal is causing some anxiety over consumer data privacy rights. While this deal took place last year, many are calling it “secret” for lack of coverage and announcement. That said, this is far from the first time Google and Mastercard have worked together. The Data Privacy Worries In particular, there…

    Matt McGrorty - September 04, 2018