Category archive for ‘Google’

  • Google’s Thanksgiving Report Is Here, Say Bye-Bye Traffic Jams!

    There’s a lot of iconography surrounding the Thanksgiving holiday season: orange leaves falling from the trees, pumpkins decorated to look like turkeys, the roast turkey itself with all the fixings, and of course, traffic. And not the web kind. No, I mean good, old-fashioned car traffic. Being bumper-to-bumper with your fellow travelers itching to get to their destination and have a taste of that good, good bird. If you’re like me, bumper-to-bumper traffic is annoying at best and infuriating at worst. Thankfully, Google’s latest Thanksgiving report hopes to ease your blood pressure on the road. Give Me Stuffing or Give…

    Matt McGrorty - November 20, 2018

  • Data Privacy Worries: Google and Mastercard’s Data Tracking Deal

    On today’s Commexis Cast we talk about a recent Bloomberg report on a “secret” deal between Mastercard and Google that allowed Google to buy access to credit card purchase information. Google’s goal is to use this information to better track online advertisements that lead to offline transactions. However, news of the deal is causing some anxiety over consumer data privacy rights. While this deal took place last year, many are calling it “secret” for lack of coverage and announcement. That said, this is far from the first time Google and Mastercard have worked together. The Data Privacy Worries In particular, there…

    Matt McGrorty - September 04, 2018

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast – July 11, 2018: YouTube Puts $25 Million Towards Fake News Fight

    Today’s Commexis Cast discussed YouTube’s latest initiative against conspiratorial and “fake news” content on the platform that comes with a hefty $25 million dollar price tag. John Glenday on The Drum explains that the initiative involves a push to have YouTube viewed as a more “authoritative” news source. You may remember the myriad of past controversies involving conspiracy content on the YouTube kids app, as well as their inclusion of Wikipedia excerpts beneath those videos on the normal site and app (without informing Wikipedia of this decision). YouTube will be more thoroughly verifying content it considers to be “authoritative”, but…

    Matt McGrorty - July 11, 2018

  • Commexis Cast – July 10, 2018: Google’s Page Speed Update Rolls Out!

    Today’s Commexis Cast breaks down what the Google’s “Speed Update” means for their search algorithm and your rankings. Barry Schwartz on Search Engine Land reports that Google updated their original blog post on the Speed Update confirming that it will begin to roll out starting July 9th. The update that focuses on mobile page speed in particular, Google says, will only effect the slowest of the slow sites. For those with fast sites that think boosting their site speed even more might help, Schwartz has a great FAQ from January, when the update was first announced, that clarifies making a…

    Matt McGrorty - July 10, 2018