Category archive for ‘Google adwords’

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast Daily – Apr. 17, 2018: Google Updates Their Acceptable Ads Policy!

    Today’s Commexis Cast discusses Google’s acceptable ads policy update which will allow drug rehabilitation facilities to begin advertising on the platforming, so long as their ads are vetted through a service called LegitScript. Paresh Dave broke the story on Reuters on Monday, where Google told him they would begin allowing rehab centers to advertise starting July. Google typically retains high “editorial” control over the ads that can be run through their ad network, restricting ads for fireworks, firearms, and most recently bitcoin. Previously, advertising for drug rehabilitation was stopped in September due to scams and defrauders. This banning occurred just…

    Matt McGrorty - April 17, 2018

  • Commexis Cast Daily – Feb. 13, 2018: P&G Gives a Thumbs Up to FB and Google, Will Not Pull Digital Spending

    Today’s Commexis Cast discusses P&G Chief Brand Officer Marc Pritchard’s announcement that the company will not pull spending from Facebook and Google following last year’s demands for change. Jack Neff on Ad Age reports that the P&G has seen enough change regarding agency transparency to be satisfied. Pritchard said, “We found we needed to build in some stronger contract language on rebates at the holding-company level.”  In our discussion, Len and Phillip agreed that agencies have, for the most part, become far more transparent. Going forward, the goal will be to show clients the buyer’s journey in greater detail, as well…

    Matt McGrorty - February 13, 2018

  • Last Week in Digital Marketing News – Mar. 6, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - March 06, 2017

  • Last Week in Digital Marketing News – Feb. 27, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week.

    Phillip Brooks - February 27, 2017

Top