Category archive for ‘Internet’

  • Commexis Cast – June 13, 2018: IHOb Reactions and Two Important Marketing Lessons!

    Today’s Commexis Cast discusses the reactions to IHOP’s rebranding to IHOb, the International House of Burgers, and two major lessons every marketer and brand can learn from this change. Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb — IHOb (@IHOb) June 11, 2018 IHOP has rebranded into IHOb for a limited time. A week’s long speculation on what the “b” in the name stood crafted theories suggesting “breakfast” or “bacon”. But alas, it was burgers. And it didn’t take long for other social media accounts to begin…

    Matt McGrorty - June 13, 2018

  • Commexis Cast – June 12, 2018: GDPR’s Affect on Paid Search and Social Ad Prices

    Today’s Commexis Cast discusses what’s on every marketer’s mind: how has the GDPR has affected ad prices in the EU and the US following the May 25 “launch” date? eMarketer’s Ross Benes explains in depth the rise of ad prices in the US, and their fall in EU, following the GDPR. Benes writes, “Ezoic analyzed CPMs for 126 different publishers, to see how the GDPR may have affected their ad prices. An equal number of publishers in the study—42 each—came from the US, the EU and the rest of the world (excluding Asia). Ezoic found that while ad prices dropped in the…

    Matt McGrorty - June 12, 2018

  • Commexis Cast – May 11, 2018: Big Improvements To Facebook Live!

    Today’s Commexis Cast discusses the latest improvements to Facebook Live including cross-posting functionality and a rewind feature! The news comes from a blog post by Facebook Product Manager Matt Labunka. The major announcement of these updates is the live cross-posting ability. Now, brands can have a Facebook Live stream to their own brand page, a sponsors page, and much more. Labunka gives an example of the World Surf League that streamed a competition on their page, while a sponsor and an athlete cross-posted it on their pages. By doing so, the World Surf League was able to acquire “more than 1.5M…

    Matt McGrorty - May 11, 2018

  • Commexis Cast – May 08, 2018: Instagram Introducing Native In-App Payments!

    Today’s Commexis Cast discusses Instagram’s silently releasing in-app payment options for some US and UK users and brands. As Tech Crunch’s Josh Constine first reported from a reader tip by Genady Okrain, Instagram has updated their app to include payment options. Users can register a credit or debit card to their profile, and then crate a pin number for added security.   Dinner reservation app Resy is the first to take advantage of these new features, with some of their clients’ Instagram pages taking full advantage of the time-and-click-saving effort. Instagram also said they intend to roll this feature out…

    Matt McGrorty - May 08, 2018

  • Commexis Cast Daily – May 04, 2018: Brands Taking Advantage of the eSports Boom!

    Today’s Commexis Cast discusses three brands using eSports sponsorships to create brand awareness and target younger demographics. You may have heard your child’s screams of delight and frustration while playing Overwatch, or saw them with eyes fixed on the screen watching the League of Legends World Championship, or read their tweets about a Fortnite live stream featuring Drake (or, frankly, have seen the Fornite craze in the newspaper). Whether you’ve heard or not, eSports are becoming a massive business and a fantastic opportunity for advertisers and sponsors to get their products and services in front of a large, typically young, audience….

    Matt McGrorty - May 04, 2018