Category archive for ‘Lawyer Marketing’

  • Staying Inside the Lines: Marketing Ethics for Lawyers

    There are many different marketing tactics that lawyers practice to find new and prospective clients.  As experts in the law, they tend to be pretty well-informed about what is acceptable and what isn’t in the world of marketing.  There are some surprising facts, however, that you should be aware of as a lawyer representing either yourself or your firm. As the marketing landscape continues to evolve in both the digital space as well as the material world, it’s important to stay on top of both the guidelines and the laws that protect consumers. A quick rundown of the marketing ethics…

    Commexis Staff - February 03, 2016

  • Content Marketing for Lawyers Part 2: Promoting Your Law Firm Content Off-Site

    As we explored on part one of content marketing for lawyers, creating a knowledge center on your website  is the first step in approaching content marketing for your law firm. Once your website has high quality content that helps answer questions or highlights your specific expertise, the next step is to promote that content so that more people see it and visit your website as a result. Marketing your content outside of your website is an essential tactic in your overall digital marketing strategy. Before we get into the specific ways in which you can promote your content off-site, let’s…

    Commexis Staff - December 01, 2015

  • How to Stay on Top of Your Online Rep: Lawyers Edition

    As an attorney, you should take pride in your professional reputation. It’s an incredibly important and intangible part of running your own personal brand. This seems obvious, but things get a little more complicated when it comes to keeping up with all the chatter online. Here are a few tools to help you keep ahead of your public image. Be in Control of Your Online Identity There are plenty of ways to do this that range from the overly simple to the overly complex. Now, you don’t want to spend too much time and money monitoring your web presence, or…

    Commexis Staff - November 30, 2015

  • Social Media Marketing for Lawyers Part 3: Facebook Facts

    As we wind down our series on social media marketing for lawyers, we close with discussing the largest and most influential social media site of all, and how to get your firm’s Facebook page to fire on all cylinders. Here are the three biggest pieces of your Facebook strategy that will make your page as effective as possible: Design The layout of your page is your first step in conveying your brand to the reader, and FB gives a few options in terms of how to make your page your own even before you add an ounce of content. Custom…

    Commexis Staff - November 17, 2015

  • Social Media Marketing for Lawyers Part 2: The Twitter Machine

    On our previous blog article, we covered LinkedIn as the primary social media platform for networking. Let’s now move on to Twitter, and how it can be used to promote your firm in a simple, more compact way. Twitter is markedly different from LinkedIn because it’s designed for constant posting instead of 1v1 interaction. This may seem tricky for many lawyers and law firms – what could you constantly post about in a handful of words? The good news is that there are ways to maximize your Twitter presence without overthinking it. Here are a few guidelines: Choosing Your Content…

    Commexis Staff - November 12, 2015