Category archive for ‘B2B Marketing’

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast Daily – Dec. 11, 2017: The Dark Side of E-mail Trackers

    Today’s Commexis Cast discusses Wired’s report on e-mail trackers: their prevalence, the usefulness, and the unexpected dark side of the data. Plus, traditional advertising is still an importance piece of the puzzle in a growing digital world. Wired’s Brian Merchant explains the rise of embedded e-mail trackers in correspondence, and the users aren’t just businesses, but friends and family, too. 269 billion e-mails are sent everyday, Merchant explains, and over 40 percent of those contain trackers. Merchant warns that scammers could use the data gathered from these trackers (Time Opened, IP Address, Location, Type of Device That Opened the E-mail)…

    Matt McGrorty - December 11, 2017

  • Commexis Cast Daily – Dec. 08, 2017: Omni-Channel Video Ad Spend Rising!

    Today’s Commexis Cast discusses eMarketer’s latest report on cross platform video ad spending. Plus, the dangers of non-disclosure influencer marketing. eMarketer’s latest report dives deep into omnichannel video ad spend, revealing some interesting thoughts and eye-opening numbers.  The rise of ad share budget spend on cross-platform tv/video has risen 4% since last year. Not to mention the sheer number of simultaneous internet & TV users, which is expected to jump 20+ million by 2019. Finally, programmatic ad spend for cross-platform video is expected to increase, as well, taking up 75% of video ad spend total. The Cast weighs in on…

    Matt McGrorty - December 08, 2017

  • Commexis Cast Daily – Dec. 05, 2017: Are YouTube’s Mishaps Hurting Their Bottom Line?

    Today’s Commexis Cast discusses YouTube’s Year of Year decline in video ad spend compared to OTT services such as Hulu and Roku, and brand safety issues may be a cause. Plus, Google PLA impressions rise 42%! Digiday’s Yuyu Chen breaks down reasons why YouTube’s video ad spend has declined 9%, citing a multitude of recent YouTube controversies as a potential culprit with YouTube finding it’s own way to help ease the mind of ad buyers. In addition, more video ad spend is being sent to OTT services such as Roku, Hulu, and Amazon. Are YouTube’s mishaps really the cause of this…

    Matt McGrorty - December 05, 2017

  • Commexis Cast Daily – Dec. 04, 2017: Facebook Embraces the Pre-Roll Ad!

    Today’s Commexis Cast discusses Facebook’s latest testing with pre-roll ads for Facebook Watch, and amazing numbers on the Duopoly’s ad growth for 2018. Digiday’s Shareen Pathak breaks down Facebook’s experiments with pre-roll ads despite the company’s prior distaste for the ad type. The goal is to potentially reduce the amount of views lost to mid-roll ads which many publishers are receiving complaints about from watchers. Alison Weissbrot on AdExchanger dives deep on Google and Facebook’s projected ad growth for 2018. The industry is expected to grow, Weissbrot explains, to about $535 billion by the end of this year, and Google and…

    Matt McGrorty - December 04, 2017