Category archive for ‘Content Marketing’

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Last Week in Digital Marketing News – Sep. 25, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Uber Sues Mobile Agency Alleging Ad Fraud by Suzanne Vranica and Alexandra Bruell via WSJ.com Sept. 19, 2017 Uber Technologies Inc. has filed a lawsuit against Fetch Media Ltd., a mobile ad…

    Phillip Brooks - September 25, 2017

  • Commexis Cast Daily – Sept. 19, 2017: Where’d All the SEO News Go?

    Today’s Commexis Cast discusses a shift in the marketing news landscape, which now focuses more on social and paid advertising as opposed to SEO. Len and Phillip explain that with marketers having so many toys to play with, SEO isn’t the only thing people should be paying attention to. Plus, Google’s push for quality web experiences for users. Today’s cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist) . Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

    Matt McGrorty - September 19, 2017

  • Last Week in Digital Marketing News – Sep. 18, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Martech Now A $34B Industry, Represents 16% Of Marketing Budgets by Joe Mandese via MediaPost.com Sep. 12, 2017 A report by London-based agency WARC, which is based on a survey conducted by…

    Phillip Brooks - September 18, 2017

  • Last Week in Digital Marketing News – Sep. 11, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Scandal Prompts FTC to Crack Down on Social Media Influencers by Kellen Beck via Mashable.com Sep. 8, 2017 The FTC updated their Endorsement Guides on Thursday to reflect their more defined stance…

    Phillip Brooks - September 11, 2017

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