Category archive for ‘Digital Advertising’

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast – May 08, 2018: Instagram Introducing Native In-App Payments!

    Today’s Commexis Cast discusses Instagram’s silently releasing in-app payment options for some US and UK users and brands. As Tech Crunch’s Josh Constine first reported from a reader tip by Genady Okrain, Instagram has updated their app to include payment options. Users can register a credit or debit card to their profile, and then crate a pin number for added security.   Dinner reservation app Resy is the first to take advantage of these new features, with some of their clients’ Instagram pages taking full advantage of the time-and-click-saving effort. Instagram also said they intend to roll this feature out…

    Matt McGrorty - May 08, 2018

  • Commexis Cast Daily – May 04, 2018: Brands Taking Advantage of the eSports Boom!

    Today’s Commexis Cast discusses three brands using eSports sponsorships to create brand awareness and target younger demographics. You may have heard your child’s screams of delight and frustration while playing Overwatch, or saw them with eyes fixed on the screen watching the League of Legends World Championship, or read their tweets about a Fortnite live stream featuring Drake (or, frankly, have seen the Fornite craze in the newspaper). Whether you’ve heard or not, eSports are becoming a massive business and a fantastic opportunity for advertisers and sponsors to get their products and services in front of a large, typically young, audience….

    Matt McGrorty - May 04, 2018

  • Commexis Cast Daily – Jan. 23, 2018: Chatbots and Digital Transformation

    Today’s Commexis Cast is all about Chatbots. From implementation to early successes on Facebook Messenger, chatbot use is growing at an incredible rate. Digitally transforming your businesses using burgeoning technology can be intimidating, but we’ve got the information to help set your mind at ease. Columnist Jay Baer on Martech Today writes three things you’ll want to keep in mind while implementing chatbots to enhance the user experience. The most important takeaway from Baer’s piece is to remember that chatbots are a tool, not a means to replace customer service employees to save some cash. The success or failure of your…

    Matt McGrorty - January 23, 2018

  • Commexis Cast Daily – Jan. 22, 2018: Where Will Publishers Go From Here?

    Today’s Commexis Cast details how the latest Facebook news feed algorithm is cutting into publishers branded content revenue, and how this will affect your favorite video content on the platform. Digiday’s Sahil Patel spoke with four publishing sources who said that they have a “50-70 percent margin on custom branded videos they distribute on Facebook after paying for production and paid media.” In addition, obtaining sponsors for videos already in their pipeline offers revenue with no extra cost. With the new Facebook changes, however, publisher’s content is going to become increasingly less frequent on user’s news feeds. To combat this,…

    Matt McGrorty - January 22, 2018