Category archive for ‘Email Marketing’

  • Commexis Cast Daily – Apr. 11, 2018: New Report Shows Tailored E-mail’s Effect on Consumers

    Today’s Commexis Cast discusses Bluecore’s latest report on Business Wire explained the benefits of tailored e-mail marketing and what brands can do to increase their success rates. Bluecore’s report, which gained “proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400 retail clients” from October 2016 to September 2017, exemplified the following: E-mails that show a product a consumer has already seen while “window shopping” or had already placed in their shopping carts had open rates of 40 percent. E-mail reminders for abandoned shopping cards generated sales 2 percent of the time….

    Matt McGrorty - April 11, 2018

  • Commexis Cast Daily Recap – Nov. 17, 2017: E-mail Marketing is Gonna Be Hot this Holiday!

    Today’s Commexis Cast recaps the best stories from this week’s show. Adobe predicts over $20 billion revenue generated from e-mail marketing this holiday season, co-viewing on streaming services opens doors for brands that’d otherwise be closed, and you use your phone 47+ time a day. First, Adobe predicts over $20 billion will be generated from e-mail marketing this holiday season. Jess Nelson dives into the findings on MediaPost, which include predictions “that online sales will increase 13.8% year-over-year to $107.4 billion, with Cyber Monday becoming the largest online shopping day in history with $6.6 billion in sales.” Second, eMarketer’s latest…

    Matt McGrorty - November 17, 2017

  • Commexis Cast Daily – Sept. 13, 2017: Amazon Says Goodbye to the ‘1-Click’ Patent

    Today’s Commexis Cast discusses the expiration of Amazon’s “1-Click” patent, as reported by Marketing Land’s Greg Sterling. What does this mean for Amazon going forward? And will this expansion of the 1-Click purchase help reduce shopping cart abandonment? The Cast weighs in. Second, a new report by Yes Lifecycle Marketing shows that personalized e-mails double unique clicks, yet only 98% of e-mails in the study used this technique. Phillip and Len dive deep on how easy personalized e-mails are and why you should be using them. And for our final story, the WPP argues that Facebook and Google should be regulated…

    Matt McGrorty - September 13, 2017

  • Last Week in Digital Marketing News – July 31, 2017

    Digital Marketing News is everywhere. How can you sift through the deluge of headlines and extract what is most important to you? Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business. Give us 90 seconds, and Commexis will “Clue You In” on the biggest digital marketing headlines from last week. Majority of Emails Read on Mobile Devices by Jess Nelson via July 21, 2017 “Return Path analyzed more than 27 billion email opens between May 2016 and April 2017 using the…

    Phillip Brooks - July 31, 2017

  • Email Marketing Isn’t Dead, So Why Do We Keep Arguing About It?

    Each Friday, the Commexis blog features a post from one of our experts about a trending topic in digital marketing. This week, Phillip Brooks, our digital and creative strategist talks about the absurdity of declaring email dead. Have you ever argued with someone over a topic about which you both feel passionately? If you’re active on social media, odds are you have (especially in the past few months!) There’s a much-maligned technique in debating called a straw man argument, where one of the participants uses false logic to refute a belief that the other party doesn’t actually hold. This phantom…

    Phillip Brooks - March 10, 2017