Category archive for ‘offline marketing’

  • Experiential Marketing and HBO + Bumble’s First Date Team Up – Commexis Cast – August 24, 2018

    Today’s Commexis Cast is all about experiential marketing; what works, doesn’t work, how to measure ROI, and HBO and Bumble’s interesting team-up.  Experiential Marketing and The Buyer’s Journey Experiential marketing touches on every stage of the buyer’s journey, but today is Friday, so we’re taking a look at the advocacy stage. So, your users are purchasing and hopefully in the retention process. Now, in advocacy, customer reviews, referrals to friends and coworkers, and a whole lot more are the “bread and butter”. But, using experiential marketing can strengthen interest from former and current users, as well as gain you many…

    Matt McGrorty - August 24, 2018

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast – May 08, 2018: Instagram Introducing Native In-App Payments!

    Today’s Commexis Cast discusses Instagram’s silently releasing in-app payment options for some US and UK users and brands. As Tech Crunch’s Josh Constine first reported from a reader tip by Genady Okrain, Instagram has updated their app to include payment options. Users can register a credit or debit card to their profile, and then crate a pin number for added security.   Dinner reservation app Resy is the first to take advantage of these new features, with some of their clients’ Instagram pages taking full advantage of the time-and-click-saving effort. Instagram also said they intend to roll this feature out…

    Matt McGrorty - May 08, 2018

  • Commexis Cast Daily – May 04, 2018: Brands Taking Advantage of the eSports Boom!

    Today’s Commexis Cast discusses three brands using eSports sponsorships to create brand awareness and target younger demographics. You may have heard your child’s screams of delight and frustration while playing Overwatch, or saw them with eyes fixed on the screen watching the League of Legends World Championship, or read their tweets about a Fortnite live stream featuring Drake (or, frankly, have seen the Fornite craze in the newspaper). Whether you’ve heard or not, eSports are becoming a massive business and a fantastic opportunity for advertisers and sponsors to get their products and services in front of a large, typically young, audience….

    Matt McGrorty - May 04, 2018

  • Tip Tuesday: Print vs. Digital in a Heavyweight Bout for Market Dollars and Retention

    Print vs. digital: a bout for the ages The debate of Print vs. Digital has been going on ever since digital first dialed its way into our hearts with AOL. I cut my teeth in the ad business in the 80s and 90s, when print was still the heavyweight champion of the world. Modern consumers have a bigger appetite for content than ever, and they are consuming it whenever and wherever they can: on the go, at home and in the workplace. Mobile and print ad spend are clearly moving in opposite directions, as has been the case for some…

    Anthony Finuoli - March 07, 2017