Category archive for ‘Influencer Marketing’

  • An Easy Way to Boost Trust in Your Brand? Try an Influencer

    It’s day two of Influencer Marketing Week here at Commexis, and today we’re looking at how influencers can help bolster a potential customer’s faith in your brand as they progress along the buyer’s journey. As we discussed on The Commexis Cast yesterday, the buyer’s journey contains five “steps” a customer takes on their path to buying your product or service and maintaining a relationship with your business. One of the key steps before a purchase is the consideration stage. This stage takes place after the awareness stage, meaning a user should already know about, or be generally aware of, your…

    Matt McGrorty - August 07, 2018

  • Commexis Cast – May 08, 2018: Instagram Introducing Native In-App Payments!

    Today’s Commexis Cast discusses Instagram’s silently releasing in-app payment options for some US and UK users and brands. As Tech Crunch’s Josh Constine first reported from a reader tip by Genady Okrain, Instagram has updated their app to include payment options. Users can register a credit or debit card to their profile, and then crate a pin number for added security.   Dinner reservation app Resy is the first to take advantage of these new features, with some of their clients’ Instagram pages taking full advantage of the time-and-click-saving effort. Instagram also said they intend to roll this feature out…

    Matt McGrorty - May 08, 2018

  • Commexis Cast Daily – May 04, 2018: Brands Taking Advantage of the eSports Boom!

    Today’s Commexis Cast discusses three brands using eSports sponsorships to create brand awareness and target younger demographics. You may have heard your child’s screams of delight and frustration while playing Overwatch, or saw them with eyes fixed on the screen watching the League of Legends World Championship, or read their tweets about a Fortnite live stream featuring Drake (or, frankly, have seen the Fornite craze in the newspaper). Whether you’ve heard or not, eSports are becoming a massive business and a fantastic opportunity for advertisers and sponsors to get their products and services in front of a large, typically young, audience….

    Matt McGrorty - May 04, 2018

  • Commexis Cast Rewind – Feb. 02, 2018: The Best Stories of the Week!

    Today’s Commexis Cast recaps the best stories of the week. Twitter’s bot problem is coming to a head, voice assistant and voice search use are rising in public, and Google makes a comprehensive guide to featured snippets. First, a new study by Stone Temple that shows people are more open to using voice assistants in public than last year. Greg Sterling on Search Engine Land does a great breakdown of study, which shows that while people are still much more likely to use voice assistants in their home while alone, there has been a solid increase in individuals using voice in public. In…

    Matt McGrorty - February 02, 2018

  • Commexis Cast Daily – Jan. 26, 2018: Facebook Changes Their Branded Content Policy

    Today’s Commexis Cast discusses Facebook’s change to its branded content policy which is aims to clarify what is acceptable branded content and what is an ad. Marketing Land’s Tim Peterson defines what branded content is, and what it can turned into. “In theory,” Peterson writes, “it refers to an article or video that a brand paid a publisher or creator to produce or star in and to distribute to their audience. However, in practice, it can simply be an article or video that a brand paid a publisher or creator to distribute to their audience; it may not even be…

    Matt McGrorty - January 26, 2018