Category archive for ‘Media Podcast’

  • Commexis Cast – August 15, 2018: The Double-Edged Sword of Retailers Partnering with Amazon

    On today’s Commexis Cast we discuss Party City, and other big name retailers, choosing to sell their products on Amazon despite worries that Amazon could undersell them with a 3rd party alternative. It is Wednesday, which means it’s time to talk about the purchase phase of the Buyer’s Journey. Purchase is the third step, following consideration. During the purchase stage your user/client/customer has already become aware of your brand, and have done their due diligence to determine which businesses they may want to purchase from. Now, your user is looking at things such as: shipping cost, stock availability, estimated arrival time,…

    Matt McGrorty - August 15, 2018

  • Commexis Cast – August 10, 2018: Client Advocacy and Influencer Marketing!

    All this week we’ve travel down the stages of The Buyer’s Journey to showcase how influencers play a vital role each step of the way. On Tuesday for our blog post on the consideration, I wrote about how heavily trust and authenticity weigh in a user’s mind when choosing which product or service to buy. But consideration isn’t the only stage when these factors play a role in the buyer’s journey.  In the advocacy stage, satisfied customers share their thoughts and feelings. A couple examples of this are a social media post boasting about how happy they are, a positive Google or…

    Matt McGrorty - August 10, 2018

  • Commexis Cast – August 9, 2018: Meme Accounts + Instagram = Great ROI?

    On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. Today is Thursday, which means we’re in the Retention stage of the Buyer’s Journey. Retention comes after purchase, which means your user has already bought your product or service. Now, it’s your job (or your agency’s job) to retain those customers throughout your process. This could include having a customer finish your sign-up requirements, sending e-mails remind users about upcoming sales, or generally reminding…

    Matt McGrorty - August 09, 2018

  • Commexis Cast – August 6, 2018: Small Businesses Seeing Great Success With Micro-Influencers

    Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings.  Dinah Wisenberg Brin on Forbes spoke with the team behind Mason Jar Storage, creators of “Mom’s Mason Jar Rack”. The team tapped influencers in canning, home crafts, and cooking verticals and found great success by aiming for micro-influencers with small, engaged audiences than influencers with a higher audience number. Alon Popilskis, the team member responsible for the marketing of the product, said, “We decided to work with micro-influencers as opposed to larger-scale influencers due…

    Matt McGrorty - August 06, 2018

  • Commexis Cast – August 3, 2018: Facebook Launches Playable Ads for App Developers

    Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience.  Ginny Marvin on Marketing Land reports that new ad type was announced by Facebook last Friday at the ChinaJoy gaming convention, and has released globally. Rick Kelley, VP of global gaming at Facebook, said in a statement, “With playable ads, advertisers can now give players a chance to experience a game in Feed before they install it, creating higher intent. And through two additions to our value suite, game developers can more efficiently…

    Matt McGrorty - August 03, 2018

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