Category archive for ‘Mobile Apps’

  • Commexis Cast – August 3, 2018: Facebook Launches Playable Ads for App Developers

    Today’s Commexis Cast discusses Facebook newest ad type: playable ads! These ads can feature demos of mobile app games that allow users a taste of the full experience.  Ginny Marvin on Marketing Land reports that new ad type was announced by Facebook last Friday at the ChinaJoy gaming convention, and has released globally. Rick Kelley, VP of global gaming at Facebook, said in a statement, “With playable ads, advertisers can now give players a chance to experience a game in Feed before they install it, creating higher intent. And through two additions to our value suite, game developers can more efficiently…

    Matt McGrorty - August 03, 2018

  • Commexis Cast Daily – Mar. 22, 2018: LinkedIn Introduces New Mobile Video Filters

    Today’s Commexis Cast discusses LinkedIn’s release of Snapchat-esque video filters for their mobile app, and the early roll out of native video uploading to the platform for businesses. In a move that has surprised many and bored others, LinkedIn has released a new feature to their mobile app: video filters. These filters are more akin to Snapchat and Instagram’s “stickers” allowing users to place one of three images onto a video. You can see a small preview, as well as instruction on how to use filters, below. The three available filters allow you to say you’re “On the Air”, request…

    Matt McGrorty - March 22, 2018

  • Commexis Cast Daily – Jan. 25, 2018: Apple To Add Business Chat to iMessage

    Today’s Commexis Cast discusses Apple’s foray into B2C communications with their business chat features on iMessage. Sarah Perez on Tech Crunch reports that the feature is set to debut this spring, “with launch partners including Discover, Hilton, Lowe’s and Wells Fargo.” Apple will be facing steep competition in Facebook Messenger, WhatsApp’s business app, Google, and Twitter all of which businesses use to reach their customers. Messenger and WhatsApp in particular are utilizing payment options for brands, which Apple says users will be able to do, as well, using Apple Pay. The Cast dives into what this means for the buyer’s journey. With…

    Matt McGrorty - January 25, 2018

  • Commexis Cast Daily – Jan. 10, 2018: Snapchat’s Leaked Daily User Numbers!

    Today’s Commexis Cast discusses Snapchat’s leaked daily active user metrics as reported by The Daily Beast, and Google PageSpeed Insight’s latest upgrade. Taylor Lorenz’ piece on The Daily Beast showcasing leaked Snap metrics has made the rounds in the news today. Lorenz’ report dives deeper into the culture of Snapchat, and the paranoid secrecy of Snap CEO Evan Spiegal, and makes for a fantastic insight into the company that keeps most numbers close to the chest. That said, some statistical gems are sprinkled throughout. For example, the daily active users of the Snap Map feature peaked at 35 million in…

    Matt McGrorty - January 10, 2018

  • Commexis Cast Daily – Jan. 09, 2018: Want Incredible User Engagement? Advertise on…Coloring Book Apps!?

    Today’s Commexis Cast discusses the success of advertising in coloring book apps! From Lionsgate to Kellog’s, brands are getting amazing engagement rates compared to other forms of advertising. Ilyse Leffreing on Digiday reports that “branded coloring books on Recolor” a popular coloring app, “see an average engagement rate of 10 minutes. For comparison, the average engagement rate of a custom interactive ad is 43.7 seconds.” More often than not, these brands are using banner ads that give users video content to watch, followed by additional coloring book pages. If those metrics weren’t enough, many brands are drawn (pun intended) to these…

    Matt McGrorty - January 09, 2018