Category archive for ‘Keywords’

  • Commexis Cast – June 13, 2018: IHOb Reactions and Two Important Marketing Lessons!

    Today’s Commexis Cast discusses the reactions to IHOP’s rebranding to IHOb, the International House of Burgers, and two major lessons every marketer and brand can learn from this change. Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb — IHOb (@IHOb) June 11, 2018 IHOP has rebranded into IHOb for a limited time. A week’s long speculation on what the “b” in the name stood crafted theories suggesting “breakfast” or “bacon”. But alas, it was burgers. And it didn’t take long for other social media accounts to begin…

    Matt McGrorty - June 13, 2018

  • Commexis Cast – June 12, 2018: GDPR’s Affect on Paid Search and Social Ad Prices

    Today’s Commexis Cast discusses what’s on every marketer’s mind: how has the GDPR has affected ad prices in the EU and the US following the May 25 “launch” date? eMarketer’s Ross Benes explains in depth the rise of ad prices in the US, and their fall in EU, following the GDPR. Benes writes, “Ezoic analyzed CPMs for 126 different publishers, to see how the GDPR may have affected their ad prices. An equal number of publishers in the study—42 each—came from the US, the EU and the rest of the world (excluding Asia). Ezoic found that while ad prices dropped in the…

    Matt McGrorty - June 12, 2018

  • Commexis Cast Daily – Mar. 13, 2018: Google Confirms a Core Algorithm Update

    Today’s Commexis Cast discusses Google’s confirmation of a broad core algorithm update that took place last week. While details are scare there are clear signs of rankings changes. Google releases broad core updates “several times per year” in contrast to smaller, focused updates the company works on everyday. In typical Google fashion, however, there’s isn’t much to explain what exactly changed with the algorithm. You can find the tweets embedded below. Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a…

    Matt McGrorty - March 13, 2018

  • Commexis Cast Daily – Feb. 21, 2018: Are Google Search Results Too Crowded?

    Today’s Commexis Cast discusses publishers’ worry that Google search results are too front-loaded, causing overcrowding on pages and lowering potential referral traffic. Digiday’s Lucia Moses reported that while publishers have been warming to Google due to their recent changes AMP, ending first-click-free, and the willingness to work with publishers more than Facebook has, there are still some points of contention. No, the problem isn’t Google’s Chrome AdBlocker. Instead, some publishers worry that the amount of information being displayed to consumers is hurting referral traffic. Google has doubled the number of characters allowed in website descriptions to 320, a significant increase in…

    Matt McGrorty - February 21, 2018

  • Commexis Tip Tuesday: Don’t Let Your On-Page SEO Get Stuck In The Past

    As someone who works in SEO, I have gotten used to the constant changes in the industry. I realize that what worked for my clients in the past and even what works for them right now, may not work as well as I want it to for them in the future. Good SEO practices will always have merit, but it is important to know when Google is taking things in a new direction, and what they are looking for most in a website. After all, on-page SEO is all about giving search engines what they are looking for in a…

    Amy Leach - February 14, 2017