Category archive for ‘Local SEO’

  • Commexis Cast Daily – Jan. 29, 2018: Voice Assistant Use Rising in Public Spaces

    Today’s Commexis Cast discusses a new study by Stone Temple that shows people are more open to using voice assistants in public than last year. Greg Sterling on Search Engine Land does a great breakdown of study, which shows that while people are still much more likely to use voice assistants in their home while alone, there has been a solid increase in individuals using voice in public. In addition, about 16% of people use voice search as their first point of contact when making a search query (mobile came ahead with 44% behind search bar searches at 18%). As the…

    Matt McGrorty - January 29, 2018

  • Google ‘Hawk’ Local Algorithm Update Swoops Onto the Scene

    On Aug. 22, 2017, Google released a new local algorithm update that’s been dubbed the ‘Hawk’ update. This update has been made specifically on the organic local level and appears to be targeting map listings overall. The ‘Hawk’ update appears to be in response to some of the changes made during the ‘Possum’ update from about a year prior that negatively affected some businesses on the maps. What Part Of The ‘Possum’ Update Needed To Be Fixed? Google has actively filtered out local results for businesses with several locations in an area for a very long time. It would pick…

    Amy Leach - September 22, 2017

  • The Growth of Google Reviews Is a Boon for Digital Marketers

    Reviews. Everybody wants them, but very few want to go through the hassle of getting them. We get it. People seem to be much more likely to give negative reviews when they are upset than they are to give positive reviews when they are happy with something. Their minds have moved on after their transaction is completed with your business, and the last thing they are thinking about is taking a few minutes to write you a nice review. When we can’t rely on satisfied clients to openly review us on their own accord, we must ask them for reviews…

    Amy Leach - June 02, 2017

  • Tip Tuesday: Five Obstacles To First-Page Rankings on Google for Local Businesses

      For local businesses, getting that coveted first-page ranking on Google searches continues to become harder and harder. As Google gets smarter and updates its algorithm to better match user intent, the search engine can make it more difficult for businesses to be visible, especially in their local market. Understanding the obstacles and opportunities that govern first-page rankings on Google can help you come up with a long-term strategy for your local visibility. A solid plan can help you to weather the algorithmic storm as it continues to change. Here are five obstacles your may face when trying to rank, and five…

    Amy Leach - January 24, 2017

  • Local SEO: How to Improve Your Local Visibility in Search Engines & Maps Listings

    If you are a small, local business with one brick and mortar location or a company that has many locations, “Local SEO” needs to be a high priority in your marketing strategy. For example, if your law firm or service business has many offices spread throughout a certain geographical area, you want to make sure that you show up on the first page in the local search results on Google. Obtaining top positioning and maintaining visibility on the listings and Google Maps is harder than it has ever been. Not only has the layout of the listings changed recently, but…

    Commexis Staff - April 27, 2016