Category archive for ‘Online Reviews’

  • Commexis Cast Daily – Apr. 25, 2018: Google Puts a Stop to Review Curation!

    Today’s Commexis Cast discusses Google’s update to their Google My Business guidelines that bans that use of review gating and filtering. Specifically, Google has added this passage: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” So, what do you do now that review gating is out of the question? Respond to your clients and customers openly and honestly. It is no surprise that Google would like to paint a fuller picture of a business listing by making negative reviews available. This gives a fantastic opportunity for your business to come in and “make right”. Not…

    Matt McGrorty - April 25, 2018

  • Pros and Cons of Influencer Marketing Strategies

    Each Friday, the Commexis blog features a post from one of our experts about a trending topic in digital marketing. This week, Phillip Brooks, our digital and creative strategist looks at the pitfalls and advantages of influencer marketing strategy. Influencer marketing platform Linqia recently released a study that analyzes how influencer marketing is being used by today’s marketers. According to the data found in their report, 86 percent of marketers today are employing influencer marketing strategies as part of their overall marketing plans. That’s a pretty overwhelming mandate for a strategy that many companies don’t fully understand. Bloggers and other…

    Phillip Brooks - April 21, 2017

  • How a Lawyer Should Deal with a Negative Review

    Losing a case on its merits is hard enough, but suddenly discovering a negative review online can unbalance even the most seasoned litigator. These days, lawyers operate in the wider public realm, and it is becoming increasingly common to receive feedback on social media sites like Facebook, Google, Yelp, and AVVO. Although your first instinct may be to angrily retort to any negative review, it is worthwhile to take a moment to respond judiciously and evenly. Done properly, responding to internet reviews can actually increase your client base and improve your standing in the online realm. How you manage your…

    Commexis Staff - November 02, 2015

  • Online Reviews, how they impact your rankings and how to get them

    While it is nice to think that we are totally in control of our rankings on Google based on the actions we take, we know that isn’t completely true. After all, to try and be an impartial database that spits out results based on merit, Google needs to factor in a whole host of metrics including the thoughts of other people on review sites. Though reviews have always factored in to your rankings, they are becoming even more important as time goes on. At this point it is unclear as to whether or not Google can decipher the good reviews…

    Commexis Staff - January 14, 2015