Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized. The Overwatch League (OWL) will begin having its games aired on the Disney, ESPN, and ABC family of networks. The partnership began at the onset of the OWL playoffs and is planned…
Matt McGrorty - July 23, 2018
Today’s Commexis Cast discusses Amazon’s Influencer Program, a feature that hasn’t gotten as much publicity as you’d expect from an Amazon service. The program quietly launched in March 2017 in an invite-only beta test for influencers with a high follower count, then shortly opened to submissions for approval. Influencers chosen…
Matt McGrorty - July 20, 2018
Today’s Commexis Cast discusses a problem facing many brands: Facebook’s automated political ad authorization system is blocking non-political ads, some for keywords that are reminiscent of politics, and some that are not. Following the revelations in the Cambridge Analytica scandal, as well as evidence of attempted Russian interference and influence…
Matt McGrorty - July 19, 2018
Today’s Commexis Cast discusses publishers finding more success this year with Facebook midroll ads than previously expected. Is this a sign of more midroll ad to come? Digiday’s Sahil Patel spoke to six publishers about their stats with Facebook’s video ad breaks program. In essence, advertisers could place midroll ads…
Matt McGrorty - July 18, 2018
Today’s Commexis Cast discusses three important influencer marketing concepts discussed at VidCon: trust, authenticity, and creative control. Vidcon, a convention full of panels by creators and brands on how to make influencer marketing more successful, had upwards of 30,000 attendees; some fans eager to meet their favorite creators, some brands…
Matt McGrorty - July 17, 2018
Today’s Commexis Cast discusses brands using Instagram to improve their audience retention and engagement on Facebook. Tim Peterson reported on Digiday that media companies such as First Media were boosting their Facebook audiences using Instagram as a way to offset the loss of engagement from Facebook’s January algorithm change. In…
Matt McGrorty - June 19, 2018
Today’s Commexis Cast discusses Pinterest’s expansion of their Pinterest Marketing Partners Program with partnerships of seven new creative services companies. Pinterest’s Business Blog says that brands will be able to work with Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy, and The Online Studio when looking to craft video assets for the platform. “These Creative PMPs have…
Matt McGrorty - June 18, 2018
Today’s Commexis Cast discusses Facebook’s brand new ad feedback system, which allows users who have clicked on an ad to rate their satisfaction with that business’ services and products, and could result in a business being banned from advertising on the platform if they receive enough negative feedback. Here’s how…
Matt McGrorty - June 14, 2018