Category archive for ‘Pay Per Click’

  • Commexis Cast – June 13, 2018: IHOb Reactions and Two Important Marketing Lessons!

    Today’s Commexis Cast discusses the reactions to IHOP’s rebranding to IHOb, the International House of Burgers, and two major lessons every marketer and brand can learn from this change. Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb — IHOb (@IHOb) June 11, 2018 IHOP has rebranded into IHOb for a limited time. A week’s long speculation on what the “b” in the name stood crafted theories suggesting “breakfast” or “bacon”. But alas, it was burgers. And it didn’t take long for other social media accounts to begin…

    Matt McGrorty - June 13, 2018

  • Commexis Cast – June 12, 2018: GDPR’s Affect on Paid Search and Social Ad Prices

    Today’s Commexis Cast discusses what’s on every marketer’s mind: how has the GDPR has affected ad prices in the EU and the US following the May 25 “launch” date? eMarketer’s Ross Benes explains in depth the rise of ad prices in the US, and their fall in EU, following the GDPR. Benes writes, “Ezoic analyzed CPMs for 126 different publishers, to see how the GDPR may have affected their ad prices. An equal number of publishers in the study—42 each—came from the US, the EU and the rest of the world (excluding Asia). Ezoic found that while ad prices dropped in the…

    Matt McGrorty - June 12, 2018

  • Commexis Cast Daily – Apr. 17, 2018: Google Updates Their Acceptable Ads Policy!

    Today’s Commexis Cast discusses Google’s acceptable ads policy update which will allow drug rehabilitation facilities to begin advertising on the platforming, so long as their ads are vetted through a service called LegitScript. Paresh Dave broke the story on Reuters on Monday, where Google told him they would begin allowing rehab centers to advertise starting July. Google typically retains high “editorial” control over the ads that can be run through their ad network, restricting ads for fireworks, firearms, and most recently bitcoin. Previously, advertising for drug rehabilitation was stopped in September due to scams and defrauders. This banning occurred just…

    Matt McGrorty - April 17, 2018

  • Google ‘Hawk’ Local Algorithm Update Swoops Onto the Scene

    On Aug. 22, 2017, Google released a new local algorithm update that’s been dubbed the ‘Hawk’ update. This update has been made specifically on the organic local level and appears to be targeting map listings overall. The ‘Hawk’ update appears to be in response to some of the changes made during the ‘Possum’ update from about a year prior that negatively affected some businesses on the maps. What Part Of The ‘Possum’ Update Needed To Be Fixed? Google has actively filtered out local results for businesses with several locations in an area for a very long time. It would pick…

    Amy Leach - September 22, 2017

  • Three Digital Marketing Trends for 2017

    Programmatic Advertising Expansion Programmatic advertising is a rapidly growing avenue in digital marketing. The IAB estimates that by 2018, 80% of advertisers and advertising agencies will use some form of programmatic. So, it is growing more important to understand what programmatic advertising is. Simply put – it is the use of automated systems and comprehensive data collected from 3rd Party Data Management Platforms (DMPs) to make media buying decisions without human interference. However, this does not mean that programmatic is a “set it and forget it” type of advertising. The advertiser still needs to identify and develop their target audience….

    James Van Horn - August 04, 2017