Category archive for ‘Reputation Managment’

  • The Buyer’s Journey: MoviePass’ User Retention Trouble

    Although I canceled my MoviePass subscription before the tidal wave of changes to their user agreement, I continued to keep my eye on the aftermath of its wake. The importance of a strong relationship between consumers and their chosen service providers could not be understated, and the inept marketing retention of the MoviePass service is an excellent case study of this. The key here is that people choose who they’re going to give their business to and do so with the understanding that they know what they’re paying for before they make their purchase decision. When companies like MoviePass repeatedly redraw…

    Adam Weaver - August 16, 2018

  • Commexis Cast Daily – May 02, 2018: Facebook’s Newest Tactic in the Fight Against Fake News

    Today’s Commexis Cast discusses Facebook’s latest tactic in the fight against fake news. Now, articles Facebook deems to be inaccurate will appear significantly smaller on the Newsfeed and appear next to fact checking links. Tech Crunch’s Josh Constine reported on the announcement which took place at the Fighting Abuse @Scale Event in San Francisco. Facebook’s previous attempts to fight fake news have been particularly ineffective. Originally, the social network flagged content it believed to be false. However, that only increased the likelihood of it being shared, I suspect because of individuals who didn’t appreciate those sites being labelled as “false”….

    Matt McGrorty - May 02, 2018

  • Commexis Cast Daily – Apr. 25, 2018: Google Puts a Stop to Review Curation!

    Today’s Commexis Cast discusses Google’s update to their Google My Business guidelines that bans that use of review gating and filtering. Specifically, Google has added this passage: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” So, what do you do now that review gating is out of the question? Respond to your clients and customers openly and honestly. It is no surprise that Google would like to paint a fuller picture of a business listing by making negative reviews available. This gives a fantastic opportunity for your business to come in and “make right”. Not…

    Matt McGrorty - April 25, 2018

  • How to Stay on Top of Your Online Rep: Lawyers Edition

    As an attorney, you should take pride in your professional reputation. It’s an incredibly important and intangible part of running your own personal brand. This seems obvious, but things get a little more complicated when it comes to keeping up with all the chatter online. Here are a few tools to help you keep ahead of your public image. Be in Control of Your Online Identity There are plenty of ways to do this that range from the overly simple to the overly complex. Now, you don’t want to spend too much time and money monitoring your web presence, or…

    Commexis Staff - November 30, 2015

  • How a Lawyer Should Deal with a Negative Review

    Losing a case on its merits is hard enough, but suddenly discovering a negative review online can unbalance even the most seasoned litigator. These days, lawyers operate in the wider public realm, and it is becoming increasingly common to receive feedback on social media sites like Facebook, Google, Yelp, and AVVO. Although your first instinct may be to angrily retort to any negative review, it is worthwhile to take a moment to respond judiciously and evenly. Done properly, responding to internet reviews can actually increase your client base and improve your standing in the online realm. How you manage your…

    Commexis Staff - November 02, 2015