Category archive for ‘Retargeting’

  • Commexis Cast – July 12, 2018: Three Big Announcements from Google’s Marketing Live 2018!

    Today’s Commexis Cast discusses three of the biggest announcements from Google’s Marketing Live keynote in San Jose, California. Ginny Marvin on Search Engine Land reported on every new feature that Google showed at the keynote, but our Paid Placement Specialist James Van Horn had a couple that he thought were particularly interesting. The first announcement was Google’s Responsive search ads. Similar to Facebook’s Dynamic Ads, but without imagery, Responsive search ads allow brands to upload up to 15 headlines and 4 descriptions. Google’s algorithm then selects the best headlines and descriptions for each individual user before serving them up. In addition,…

    Matt McGrorty - July 12, 2018

  • Commexis Cast – June 13, 2018: IHOb Reactions and Two Important Marketing Lessons!

    Today’s Commexis Cast discusses the reactions to IHOP’s rebranding to IHOb, the International House of Burgers, and two major lessons every marketer and brand can learn from this change. Our NEW burgers are so burgerin’ good, we changed our name to IHOb. For burgers. Go ahead, burger one today. #IHOb pic.twitter.com/lyciVZxAuH — IHOb (@IHOb) June 11, 2018 IHOP has rebranded into IHOb for a limited time. A week’s long speculation on what the “b” in the name stood crafted theories suggesting “breakfast” or “bacon”. But alas, it was burgers. And it didn’t take long for other social media accounts to begin…

    Matt McGrorty - June 13, 2018

  • Commexis Cast – June 12, 2018: GDPR’s Affect on Paid Search and Social Ad Prices

    Today’s Commexis Cast discusses what’s on every marketer’s mind: how has the GDPR has affected ad prices in the EU and the US following the May 25 “launch” date? eMarketer’s Ross Benes explains in depth the rise of ad prices in the US, and their fall in EU, following the GDPR. Benes writes, “Ezoic analyzed CPMs for 126 different publishers, to see how the GDPR may have affected their ad prices. An equal number of publishers in the study—42 each—came from the US, the EU and the rest of the world (excluding Asia). Ezoic found that while ad prices dropped in the…

    Matt McGrorty - June 12, 2018

  • Facebook Retargeting – The Product & The Stats You Need To Know

    So you’ve got your marketing funnel all set up. You’ve got your feelers out on Facebook, Twitter, LinkedIn, and all the other likely spots. You’ve done all the work of optimizing your ads for click through, maximizing your visitors, and minimizing your bounce rate. You’ve got email addresses trickling into your mailing list. You’ve done everything you can think of, and you’ve done it well. Your ads couldn’t be any more targeted if you painted a great big bulls-eye on them, and your click through couldn’t be any better if you had someone standing behind your audience’s shoulders with a…

    Commexis Staff - August 16, 2016

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