Category archive for ‘Instagram’

  • Commexis Cast – August 10, 2018: Client Advocacy and Influencer Marketing!

    All this week we’ve travel down the stages of The Buyer’s Journey to showcase how influencers play a vital role each step of the way. On Tuesday for our blog post on the consideration, I wrote about how heavily trust and authenticity weigh in a user’s mind when choosing which product or service to buy. But consideration isn’t the only stage when these factors play a role in the buyer’s journey.  In the advocacy stage, satisfied customers share their thoughts and feelings. A couple examples of this are a social media post boasting about how happy they are, a positive Google or…

    Matt McGrorty - August 10, 2018

  • Commexis Cast – August 9, 2018: Meme Accounts + Instagram = Great ROI?

    On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. Today is Thursday, which means we’re in the Retention stage of the Buyer’s Journey. Retention comes after purchase, which means your user has already bought your product or service. Now, it’s your job (or your agency’s job) to retain those customers throughout your process. This could include having a customer finish your sign-up requirements, sending e-mails remind users about upcoming sales, or generally reminding…

    Matt McGrorty - August 09, 2018

  • Commexis Cast – August 6, 2018: Small Businesses Seeing Great Success With Micro-Influencers

    Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings.  Dinah Wisenberg Brin on Forbes spoke with the team behind Mason Jar Storage, creators of “Mom’s Mason Jar Rack”. The team tapped influencers in canning, home crafts, and cooking verticals and found great success by aiming for micro-influencers with small, engaged audiences than influencers with a higher audience number. Alon Popilskis, the team member responsible for the marketing of the product, said, “We decided to work with micro-influencers as opposed to larger-scale influencers due…

    Matt McGrorty - August 06, 2018

  • Commexis Cast – July 23, 2018: eSports’ Continuous Rise and Marketing Possibilities

    Today’s Commexis Cast discusses the growing popularity of eSports and the vast marketing potentials waiting to be seized. The Overwatch League (OWL) will begin having its games aired on the Disney, ESPN, and ABC family of networks. The partnership began at the onset of the OWL playoffs and is planned to continue in a multi-year deal that will broadcast future seasons of the league on ESPN, ESPN2, Disney XD, ABC, and streaming services. This isn’t the first time esports will air on ESPN or Disney XD, but it is aimed to be quite lucrative. Blizzard Entertainment, owners of Overwatch, are…

    Matt McGrorty - July 23, 2018

  • Commexis Cast – July 20, 2018: The Hidden Significance of Amazon’s Influencer Program

    Today’s Commexis Cast discusses Amazon’s Influencer Program, a feature that hasn’t gotten as much publicity as you’d expect from an Amazon service. The program quietly launched in March 2017 in an invite-only beta test for influencers with a high follower count, then shortly opened to submissions for approval. Influencers chosen for the program were able to have a vanity URL that linked to a storefront allowing users to purchase Amazon product curated by the influencer, who received a small percentage. Influencers can customize their storefronts and include YouTube videos and Instagram pictures of the products. This may remind you of…

    Matt McGrorty - July 20, 2018