Category archive for ‘LinkedIn’

  • Commexis Cast Daily – Mar. 22, 2018: LinkedIn Introduces New Mobile Video Filters

    Today’s Commexis Cast discusses LinkedIn’s release of Snapchat-esque video filters for their mobile app, and the early roll out of native video uploading to the platform for businesses. In a move that has surprised many and bored others, LinkedIn has released a new feature to their mobile app: video filters. These filters are more akin to Snapchat and Instagram’s “stickers” allowing users to place one of three images onto a video. You can see a small preview, as well as instruction on how to use filters, below. The three available filters allow you to say you’re “On the Air”, request…

    Matt McGrorty - March 22, 2018

  • Commexis Cast Daily – Feb. 09, 2018: Why Your Brand Can’t Tweet About The International Sporting Event Taking Place In the East Right Now!

    Today’s Commexis Cast discusses why your brand can’t tweet or make social posts about the largest international sporting event in the world, which is taking place right now in the East, and may or may not involve torches at the opening event. We’re of course talking about the Olympics taking place in Pyeongchang, South Korea. If you were hoping to show some support for the United States’ team, you’re out of luck. Adweek’s Robert Klara explains the infamous Rule 40 found in the Olympic Charter that dictates which brands can, and which cannot, post on social media about the big event….

    Matt McGrorty - February 09, 2018

  • Commexis Cast Daily – Nov. 15, 2017: Mozilla Breaks Up with Yahoo, and LinkedIn Wants To Get You Hired

    Today’s Commexis Cast discusses Mozilla’s move to break its contract with Yahoo, the power of co-viewing on OTT devices for brands, and LinkedIn’s new career advice service. TechCrunch’s Frederic Lardinois reports that with Firefox’s latest update, Mozilla has terminated their five year contract with Yahoo in favor of using Google as the default search engine for the platform. Because of this break, Google will now be the default search engine for Firefox in most of the world, with the exception of countries like China and Russia. eMarketer’s latest report shows how powerful co-viewing can be for brands advertising on an…

    Matt McGrorty - November 15, 2017

  • Commexis Cast Daily – Nov. 14, 2017: Snapchat Context Cards Come to Filters, and Facebook Events Get a Rebranding

    Today’s Commexis Cast discusses Snapchat adding context cards to it’s sponsored filters and lenses, Facebook’s Events app is getting a rebranding, and e-mail marketing is expected to generate $20 billion this holiday season. Following Snap’s painful third quarter earning’s report, Snap has unveiled their latest advertising opportunity with the expansion of context cards. Business Insider’s Alex Heath explains more. Originally, context cards allowed users to swipe up to gain more information on the places they saw in their friend’s snaps, given that the friend was using a business geotag. Now, context cards are coming to sponsored filters and lenses, which will…

    Matt McGrorty - November 14, 2017

  • Commexis Cast Daily – Nov. 10, 2017: Snapchat’s Painful Third Quarter Earning’s Report Has Some Worried

    Today’s Commexis Cast discusses Snapchat’s third quarter business report. Following $443 million lost in the quarter, and stock continuing to fall, Snap turns to an app redesign. Rahul Chadha on eMarketer theorizes Snap may borrow some redesign ideas from Tencent, the owner of China’s most successful messaging app WeChat which had 903 million daily active users in September, given Tencent’s increase in share buying. An app redesign might help Snap significantly, as it currently stands at second lowest used social platform ahead of Twitter. Digiday’s Ilyse Leffreing spoke with 21 Snapchat ad buyers to find the shortcomings of the platform, and…

    Matt McGrorty - November 10, 2017