Category archive for ‘Snapchat marketing’

  • Commexis Cast Daily – Mar. 15, 2018: eMarketer’s Social Forecast Shows Platform Shifts

    Today’s Commexis Cast discusses eMarketer’s latest social forecast showing some platform shift in users ages 25 and younger. The shifts, both up and down, are hitting Facebook, Instagram, and Snapchat with Twitter not mentioned in the report. Facebook eMarketer predicts that “Facebook users will rise 0.9% to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million.” Phillip and Matt suggest that the decline in younger users could be attributed to a couple of key factors: weariness in seeing political…

    Matt McGrorty - March 15, 2018

  • Commexis Cast Daily – Jan. 10, 2018: Snapchat’s Leaked Daily User Numbers!

    Today’s Commexis Cast discusses Snapchat’s leaked daily active user metrics as reported by The Daily Beast, and Google PageSpeed Insight’s latest upgrade. Taylor Lorenz’ piece on The Daily Beast showcasing leaked Snap metrics has made the rounds in the news today. Lorenz’ report dives deeper into the culture of Snapchat, and the paranoid secrecy of Snap CEO Evan Spiegal, and makes for a fantastic insight into the company that keeps most numbers close to the chest. That said, some statistical gems are sprinkled throughout. For example, the daily active users of the Snap Map feature peaked at 35 million in…

    Matt McGrorty - January 10, 2018

  • Commexis Cast Daily – Oct. 23, 2017: Snap Shows Add Programmatic Advertising

    Today’s Commexis Cast discusses Snap’s shift to programmatic advertising for their Snapchat shows, and Google begins replacing the first-click attribution model. Digiday’s Sahil Patel reports that Snap will begin using programmatic advertising in its shows following some lackluster results filling in the ad space. How much will this help Snap gain ad dollars against other social platforms? The Cast weighs in. Plus, MediaPost’s Laurie Sullivan reports that Google Attribution has been rolled out to thousands of marketers. The new tool hopes to eliminate the first click attribution model used in the past. Today’s cast: Len Ward (Commexis President), Matthew McGrorty…

    Matt McGrorty - October 23, 2017

  • Want In On The Snapchat Trend? Confused On How To Use It? – Snapchat 101

    If you’re part of the social media world, you know that one of the fastest growing programs today is Snapchat. Designed to provide an easy format for talking with friends, the program has still proven to be a bit challenging for many. If you’re one who wants to learn how to use this popular program but still needs a little direction, here is a simple Snapchat 101 to get you communicating with your friends in no time.   To understand Snapchat, you need to first understand the language. The term Snap means sending either a picture or a video to…

    Commexis Staff - August 11, 2016