Category archive for ‘Twitter’

  • Commexis Cast – August 10, 2018: Client Advocacy and Influencer Marketing!

    All this week we’ve travel down the stages of The Buyer’s Journey to showcase how influencers play a vital role each step of the way. On Tuesday for our blog post on the consideration, I wrote about how heavily trust and authenticity weigh in a user’s mind when choosing which product or service to buy. But consideration isn’t the only stage when these factors play a role in the buyer’s journey.  In the advocacy stage, satisfied customers share their thoughts and feelings. A couple examples of this are a social media post boasting about how happy they are, a positive Google or…

    Matt McGrorty - August 10, 2018

  • Commexis Cast – August 9, 2018: Meme Accounts + Instagram = Great ROI?

    On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. Today is Thursday, which means we’re in the Retention stage of the Buyer’s Journey. Retention comes after purchase, which means your user has already bought your product or service. Now, it’s your job (or your agency’s job) to retain those customers throughout your process. This could include having a customer finish your sign-up requirements, sending e-mails remind users about upcoming sales, or generally reminding…

    Matt McGrorty - August 09, 2018

  • Commexis Cast – August 6, 2018: Small Businesses Seeing Great Success With Micro-Influencers

    Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings.  Dinah Wisenberg Brin on Forbes spoke with the team behind Mason Jar Storage, creators of “Mom’s Mason Jar Rack”. The team tapped influencers in canning, home crafts, and cooking verticals and found great success by aiming for micro-influencers with small, engaged audiences than influencers with a higher audience number. Alon Popilskis, the team member responsible for the marketing of the product, said, “We decided to work with micro-influencers as opposed to larger-scale influencers due…

    Matt McGrorty - August 06, 2018

  • Commexis Cast – July 27, 2018: Why Twitter’s Bot Purge Is Great For Marketers

    Twitter’s latest bot purge has dropped follower counts in the 6 digits for some, but marketers say they love that drop. On today’s Commexis Cast we explain why engagement is the number one metric for social media measurement, not follower count. Kerry Flynn on Digiday spoke with many media execs who are happy to see Twitter making additional efforts to quell bot accounts on the platform. Twitter initially began looking into their bot problem following a New York Times investigation that found many celebrities and influencers on the platform paying to have bots follow, like, and retweet their accounts and…

    Matt McGrorty - July 27, 2018

  • Commexis Cast – July 17, 2018: Key Influencer Marketing Concepts At Vidcon

    Today’s Commexis Cast discusses three important influencer marketing concepts discussed at VidCon: trust, authenticity, and creative control. Vidcon, a convention full of panels by creators and brands on how to make influencer marketing more successful, had upwards of 30,000 attendees; some fans eager to meet their favorite creators, some brands looking for marketing potential, and some creators hoping to say hello to viewers and brands. Nicole Bitette on V by Viacom wrote about the panels during the convention, which ran late last month. The event’s keynote featured Brian Solis, the principal analyst of Altimeter Group, who made a point that, as…

    Matt McGrorty - July 17, 2018

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