Category archive for ‘YouTube’

  • Commexis Cast – August 10, 2018: Client Advocacy and Influencer Marketing!

    All this week we’ve travel down the stages of The Buyer’s Journey to showcase how influencers play a vital role each step of the way. On Tuesday for our blog post on the consideration, I wrote about how heavily trust and authenticity weigh in a user’s mind when choosing which product or service to buy. But consideration isn’t the only stage when these factors play a role in the buyer’s journey.  In the advocacy stage, satisfied customers share their thoughts and feelings. A couple examples of this are a social media post boasting about how happy they are, a positive Google or…

    Matt McGrorty - August 10, 2018

  • Commexis Cast – August 9, 2018: Meme Accounts + Instagram = Great ROI?

    On today’s Commexis Cast we kick off Influencer Marketing Week Day 4 with a look into brands using meme accounts in place of human influencer marketing tactics, and some are finding a better ROI than expected. Today is Thursday, which means we’re in the Retention stage of the Buyer’s Journey. Retention comes after purchase, which means your user has already bought your product or service. Now, it’s your job (or your agency’s job) to retain those customers throughout your process. This could include having a customer finish your sign-up requirements, sending e-mails remind users about upcoming sales, or generally reminding…

    Matt McGrorty - August 09, 2018

  • Commexis Cast – August 6, 2018: Small Businesses Seeing Great Success With Micro-Influencers

    Today’s Commexis Cast kicks off Influencer Marketing week! We discuss small businesses having great success with micro-influencers, and seeing increased ROI compared to influencers with increased followings.  Dinah Wisenberg Brin on Forbes spoke with the team behind Mason Jar Storage, creators of “Mom’s Mason Jar Rack”. The team tapped influencers in canning, home crafts, and cooking verticals and found great success by aiming for micro-influencers with small, engaged audiences than influencers with a higher audience number. Alon Popilskis, the team member responsible for the marketing of the product, said, “We decided to work with micro-influencers as opposed to larger-scale influencers due…

    Matt McGrorty - August 06, 2018

  • Commexis Cast Daily – Mar. 19, 2018: YouTube Kid’s App Suggesting Conspiracy Videos

    Today’s Commexis Cast discusses YouTube’s Kids app algorithm suggesting conspiracy theory videos in the “related videos” and search results. Ideally, the YouTube Kids app is meant to allow children to access child friendly content on YouTube, while also blocking access to more “adult content”. However, Business Insider’s James Cook found that conspiracy theory videos are finding their way into the “related video” area of the site, as well as in specific search results such as “moon landing”. The oversight comes on the heels of an announcement made at SXSW that YouTube would be adding Wikipedia excerpts underneath flagged conspiracy theory…

    Matt McGrorty - March 19, 2018

  • Commexis Cast Daily – Mar. 14, 2018: YouTube to Add Wikipedia Excerpts to Conspiracy Videos

    Today’s Commexis Cast discusses YouTube’s announcement at SXSW that it will be including Wikipedia excerpts alongside conspiracy videos on the platform in an attempt to offer more objective information. The efforts come in response to growing criticism of the platform and it’s suggestion algorithm, which made a conspiracy video falsely accusing the Parkland survivors of being “crisis actors” the #1 Trending video on YouTube. YouTube CEO Susan Wojciki on a panel at South by Southwest Interactive festival said boxes with so-called “information cues” will begin popping up in the next few weeks. You can see an example in the embedded…

    Matt McGrorty - March 14, 2018