Category archive for ‘The Amazon Effect’

  • Featured Snippets Get A Google Algorithm Update To Stay More Up To Date – The Buyer’s Journey 90

    Google released an algorithm update that will help featured snippets stay fresh and up to date. Here’s what you need to know. A Feature for The Featured Snippets Google’s Vice President of Search Pandu Nayak announced on their blog an update to featured snippets that aims to keep them up to date. In essence, Nayak explains that sometimes searches must be timely, such as income tax brackets. You’re likely looking for the 2019 answer. Other times, searches are more evergreen. Searching for why a sunset is red isn’t likely to have much variance in answer. Nayak says, “Here are some examples…

    Matt McGrorty - August 16, 2019

  • Too Much Brand Communication? Are You Hitting The Sweet Spot? – The Buyer’s Journey 89

    A new eMarketer report by Rimma Kats discusses how much is too much brand communication? We discuss in hopes our inboxes will get a little less flooded! 2 Fast 2 Furious It’s possible that retailers are sending out too many brand communications. eMarketer’s latest looks at a data from Yes Marketing to break down what’s really going on. Yes Marketing found that an average of six in 10 US digital shoppers they feel the number of communications they get from retailers is “just right”. And that means that 4 in 10, or 40%, think they’re getting too many or too…

    Matt McGrorty - August 15, 2019

  • DoorDash’s Horrible Tipping Scandal and Opportunities for Competing Brands – The Buyer’s Journey 88

    DoorDash’s horrible tipping scandal came to light and competing fast food delivery brands were quick to respond. We discuss this and more in today’s show. What Happened DoorDash has been subsidizing their delivery worker’s base pay using tips. This was reported in The New York Times by reporter Andy Newman, who used the app to test out being a delivery worker for the day. While this practice isn’t uncommon in the restaurant business, the news did upset many people, including myself. Here’s how it works. Tom is a delivery driver. Adam is a customer ordering food. For delivering Adam’s order,…

    Matt McGrorty - August 14, 2019

  • Pinterest’s Q2 Earnings Report 2019 – The Buyer’s Journey 87

    As marketers we use a lot of platforms for our marketing efforts. This is the seventh in a series of episodes focusing on the Q2 earnings reports of those platforms. Today, we’re looking at Pinterest’s Q2 earnings report and we’ve got a breakdown of everything you need to know. Q2 Earnings Report Quick Numbers Pinterest has released its second earnings report since going public in April 2019. Here are some quick numbers via Amy Gesenhues on Marketing Land. Pinterest has generated $261 million in revenue during the second quarter of this year. That’s up 62% year-over-year. Their revenue is also…

    Matt McGrorty - August 13, 2019

  • Restaurant Owners: Digital Channels Might Not Be As Important To Consumers As You Think – The Buyer’s Journey 86

    A new report shows a discrepancy between what restaurant owners think consumers want from digital, and what consumers find useful. Order Up Greg Sterling reports on Search Engine Land that, “[r]estaurateurs are more likely than restaurant patrons to say digital marketing channels and reviews influence customers’ restaurant choices.” A new report by Toast, a restaurant point of sale and management system, gives some interesting insights on the digital landscape for restaurants. The report features surveys from about 1,000 consumers and 1,200 restaurant owners and staff collected between June 2018 and March 2019.  The top three platforms were agreed upon between…

    Matt McGrorty - August 12, 2019