Category archive for ‘The Buyer’s Journey’

  • LinkedIn Algorithm Update Boosts Engagement for You! – Commexis Cast Short, Oct. 29, 2018

    HOORAY! LinkedIn has changed their feed algorithm! But what does that mean for your posts?  We’ve covered a lot of LinkedIn’s updates to their platform on this show, and some have been better than others. That said, I’m very excited about LinkedIn’s new algorithm change. Here’s why: The adjustment is aimed to help smaller creators (like us) and individuals get more engagement on their posts. If you’re anything like me, you may have noticed a bit of an engagement drought on LinkedIn. A drought you likely aren’t seeing on other social media platforms like Facebook, Twitter, and Instagram. The LinkedIn…

    Matt McGrorty - October 29, 2018

  • Facebook Video Woes: Inflated Metrics and a Lawsuit – Commexis Cast, October 18, 2018

    Facebook is facing yet another controversy, this time focusing on Facebook video metrics. As David Meyer explains on Fortune, a new lawsuit filed against the social media company claims the 2016 announcement of an error in the total views on a video were inflated by about 60-80%, according to insights found in 80,000 internal Facebook communications. However, the amended claim states that inflation numbers ranged from 150% – 900%. Facebook Inflation Nation What I’m most interested in is the conversation that began on Twitter with a tweet from Jason Kint, the CEO of Digital Content Next. This. pic.twitter.com/PtWZHodVT6 — Jason…

    Matt McGrorty - October 18, 2018

  • Visual Search: Snapchat and Amazon Come Together! – Commexis Cast, September 28, 2018

    On Monday, Snap and Amazon announced a partnership to bring visual search features to Snapchat. What does this mean? In essence, users will be able to scan a logo or barcode of a product and have Amazon listings appear. What’s particularly fascinating about this is the ability to find a specific product among a line of similar products with the same logos (such as shoes). TechCrunch reports that this is due to a two pronged process. Snapchat analyzes the image, determining if it is a QR Snapcode, object, or song. Then, Amazon’s machine learning recognizes the unique markings of a…

    Matt McGrorty - September 28, 2018

  • Data Privacy Worries: Google and Mastercard’s Data Tracking Deal

    On today’s Commexis Cast we talk about a recent Bloomberg report on a “secret” deal between Mastercard and Google that allowed Google to buy access to credit card purchase information. Google’s goal is to use this information to better track online advertisements that lead to offline transactions. However, news of the deal is causing some anxiety over consumer data privacy rights. While this deal took place last year, many are calling it “secret” for lack of coverage and announcement. That said, this is far from the first time Google and Mastercard have worked together. The Data Privacy Worries In particular, there…

    Matt McGrorty - September 04, 2018

  • Facebook Groups Gain Pixels, Allowing for Easier Tracking – Commexis Cast, August 30, 2018

    Facebook Groups are booming. Now, Facebook is looking for ways to help brands and marketers cultivate better data on engagement in this page type. On today’s Commexis Cast, we discuss why this search is due to Facebook’s newsfeed growth slowing, and demand from brands to gain access to this information. That’s where the pixel comes in. A Pixel is Worth a A Thousand Words Facebook groups are getting a pixel, which will allow marketers to better track users being sent to other sites from within the Group. Pixels are tracking tags added to sites that allow better information tracking for marketers….

    Matt McGrorty - August 30, 2018

Top